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Zainuddin, Muh. Zabir

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Author-ID : 7678180

Economics, Econometrics & Finance

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PENGARUH BAURAN PEMASARAN TERHADAP PENINGKATAN VOLUME PENJUALAN DI BEGOS (BEBEK GOYANG SULAWESI) KOTA KENDARI Zainuddin, Muh. Zabir; M., Suyuti H.; Sari, Anggit Arum
Sultra Journal of Economic and Business Vol 1 No 1 (2020): Edisi April 2020
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Sulawesi Tenggara

This study aims to determine the effect of marketing mix consisting of product, price, place, and promotion partially on sales volume increase in Begos in Kendari City, and to determine the effect of marketing mix consisting of product, price, place, and promotion simultaneously on sales volume increase in Begos in Kendari City. Methods used in this research are qualitative and quantitative.Data analysis tool used multiple linear regression using SPSS 20. The results of this study state that: simultaneously the marketing mix variable consisting of product, price, place, and promotion have a significant effect on sales volume increase in Begos in Kendari City. Product and place have a significant effect on sales volume increase in Begos in Kendari City. Price and promotion have no significant effect on sales volume increase in Begos in Kendari City.

Pengaruh Citra merek dan Harga Terhadap Keputusan Pembelian Mobil Wuling Almaz Pada PT. Wuling Motors Kota Kendari Zainuddin, Muh. Zabir; M., Suyuti H.; Steven, Rendy
Sultra Journal of Economic and Business Vol 1 No 1 (2020): Edisi April 2020
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Sulawesi Tenggara

This study aims to to test the influence of image of brands and prices of the decision of consumers buying the car wuling almaz he would do to PT .Wuling Motors is kendari .The research data is collected from 30 respondents who use the car wuling almaz. Respondents who obtained by using a technique the determination of a sample that is incidental sampling.A statement given by using.Questionnaires.A response by respondents of then analyzed. QuantitativeThe quantitative analysis covering test, validity and reliability the classic, assumption test the hypothesis of this test and test t, F test the coefficients determined ( r ) and multiple linear regression analysis.This research result indicates that the variable image of brands and prices simultaneously it has some positive effects and significant of the decision of the wuling almaz he would do to PT .Wuling Motors is kendari . In full variable influential brand image of the decision of a purchase with t count as much as 1,856 greater than the variable t table 1.697 while the price of influential dominant of the decision of a purchase with the value of t count as much as 1,944 , greater than t table namely 1.697 . The most dominant variable influence of the decision to buy the car in PT. Wuling almaz Wuling Motors kendari city is variable price with the regression coefficient 1,944 as much as.

PENGARUH KOMUNIKASI PEMASARAN TERPADU, CITRA PERUSAHAAN OPERATOR SELULER TERHADAP VOLUME PENJUALAN PADA PT. LBC KENDARI Zainuddin, Muh. Zabir; Lianti, Hayu; M., Suyuti H.
Sultra Journal of Economic and Business Vol 1 No 1 (2020): Edisi April 2020
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Sulawesi Tenggara

This study aims to determine whether integrated marketing communication and corporate image partially have a significant effect on sales volume at PT. LBC Kendari. Furthermore, this study also aims to determine the effect of integrated marketing communication and corporate image simultaneously on sales volume at PT. LBC Kendari. The method used in this research is qualitative and quantitative methods. The subjects of this study were 45 samples who were customers of PT. LBC Kendari. Data were collected using questionnaires, interviews and direct observation. Data collected is processed using the SPSS Ver . 20application.This study uses multiple linear regression analysis, partial test (t test) and simultaneous test (F test). The results showed that integrated marketing communication (X1) affected the sales volume, this was obtained based on t count> t table that is 5.391>2.01808with a significance value (0,000 <0.05). Company image (X2) has a significant effect on sales volume, this is obtained based on t arithmetic> t table that is 3.254>2.01808with a significance value (0.002<0.05). Based on the results of the study, simultaneously integrated marketing communication and company image have a significant effect on sales volume.

PENGARUH PENJUALAN SECARA ONLINE TERHADAP MINAT BELI MASYARAKAT KOTA KENDARI Zainuddin, Muh. Zabir; Destiani, Tina; Manan, La Ode Abd.
Sultra Journal of Economic and Business Vol 1 No 1 (2020): Edisi April 2020
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Sulawesi Tenggara

The purpose of this study is to determine whether online sales have a significant effect on people's interest in buying Syar'i hijab clothing products at the “Emmy Hijabku” Clothing Store Kendari.The problem in this study is whether online sales have a significant effect on people's interest in buying Syar'i hijab fashion products at “Emmy Hijabku” Clothing StoreBy using a simple linear regression equation with the formulation Y = a +bX the results of the data analysisobtained Y = 8,071 + 0.640X. From the results of the study found that online syar'i hijab sales variables significantly influence the buying interest of the people in Kendari.It simply can be seen from a significant online sales label of 0.001, which means smaller than the significant level used is 0.05 and can be seen also from t-count with a value of 3,656 which means t-count is greater than t-table which is 0.681.

PENGARUH KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA “ BLACK PINK STORE “ PASAR BARUGA KOTA KENDARI Zainuddin, Muh. Zabir; BARAKANDO, BANGKHID; M, Suyuti H
Sultra Journal of Economic and Business Vol 2 No 1 (2021): Edisi April 2021
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Sulawesi Tenggara

Pada era globalisasi, perdagangan bebas menjadi suatu fenomena yang harus dihadapi dengan kesiapan yang matang dari berbagai factor – factor produksi yang dimiliki perusahaan. Ujung tombak sebuah perusahaan yaitu pemasaran yang harus dilakukan dengan baik dan tepat untuk mencapai target pasar yang ditetapkan dengan menghindari sekecil mungkin hal – hal yang tidak efisien. Kota Kendari merupakan salah satu Kota di Sulawesi Tenggara. Sebagai Ibu Kota Provinsi yang kini mulai berkembang, laju pertumbuhan ekonomi serta perubahan teknologi dan informasinya semakin cepat. Hal ini menjadi salah satu factor pendorong terciptanya persaingan yang semakin ketat di dalam dunia bisnis dalam upaya menarik konsumen dan memenuhi kebutuhan dan keinginan dari konsumen. Untuk melakukan pembelian berdasarkan kebutuhan dan keinginan dengan kualitas produk yang ditawarkan serta kualitas dari layanan yang diberikan kepada konsumen saat melakukan proses pembelian akan menentukan konsumen untuk melakukan pembelian kembali atau tidak. Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh kualitas pelayanan terhadap keputusan pembelian pada “Black Pink Store” Pasar Baruga Penelitian ini dilakukan di “Black Pink Store” Pasar Baruga Kota Kendari dengan teknik analisis data regresi linear sederhana dengan menggunakan program SPSS versi 23.0 for Windows. Penentuan jumlah sampel melalui teknik purposive sampling, sebanyak 50 responden. Hasil analisis membuktikan kualitas layanan berpengaruh positif dan signifikan terhadap keputusan pembelian.

Co-Authors BARAKANDO, BANGKHID Destiani, Tina Lianti, Hayu M, Suyuti H M., Suyuti H. Manan, La Ode Abd. Sari, Anggit Arum Steven, Rendy

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