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PENGARUH SOCIAL MEDIA MARKETING DAN HARGA TERHADAP MINAT BELI KONSUMEN Khalid, Idham; Romadhoni, Buyung; Bangsawan, Gema
Jurnal Metaverse ADPERTISI Vol. 4 No. 1 (2025): Januari 2025
Publisher : Aliansi Dosen Perguruan Tinggi Swasta Indonesia (Adpertisi)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62728/jma.v4i1.634

Abstract

The purpose of this study is to examine the influence of social media marketing and price on buying interest. The method used in this study is by using the survey method, where the researcher distributes questionnaires to collect data on the approach used in this study, namely the quantitative approach. The population in this study is 50 consumers who make purchases at MSMEs around the Sheikh Yusuf Gowa field. The sample size should be 10 times larger than the number of research variables, so in this study the number of samples was 50 respondents. The analysis method used is a multiple linear regression model. The results of the study found that social media marketing and prices have a positive impact on MSME actors around the Sheikh Yusuf Gowa field. With the increasing use of the internet, it is one of the opportunities for business actors to increase buying interest which has an impact on the sales of their products. Social media helps business actors in reducing promotional costs and is effective and efficient in making sales to customers. And Price has an important function in the marketing process. If the price given is too expensive, the product will not be able to reach the market price.
Mentransformasi Kebijakan Pengentasan Kemiskinan: Adaptasi Pendekatan Arsitektur Inovasi Daerah Bangsawan, Gema
Jurnal Bina Praja Vol 16 No 1 (2024)
Publisher : Research and Development Agency Ministry of Home Affairs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21787/jbp.16.2024.21-36

Abstract

Poverty, defined as the inability of individuals to fulfill their basic needs, poses a significant challenge to achieving community welfare in many regions. Addressing this challenge requires a holistic and integrated approach that considers Indonesian society's diverse cultural and socio-economic contexts. Adapting innovative architecture is crucial in confronting Indonesia's various cultural and socio-economic landscapes. This approach provides new alternatives for regional development strategies and opens up new opportunities for transforming and adapting innovation to tackle poverty holistically and sustainably. This research aims to restructure innovation architecture and examine its potential to transform regions in poverty alleviation efforts. The study employs a qualitative research method with a literature review analysis. It explores novel approaches for developing a solution-oriented and applicable analysis and recommendations for communities. Additionally, the research analyzes several regions that have successfully implemented regional innovation and reduced local poverty levels. Data is collected through a literature search strongly relevant to the research objectives. The findings indicate that innovation architecture can drive regional transformation in poverty alleviation through 1) Enhancing collaboration and synergy among stakeholders, 2) Creating a conducive innovation ecosystem, and 3) Developing contextual and sustainable innovative solutions. These findings demonstrate the substantial potential of innovation architecture in transforming regions to achieve poverty alleviation. This aligns with existing theories emphasizing stakeholder collaboration and synergy as key factors in creating effective, innovative solutions. Innovation architecture can serve as an effective tool in transforming regions towards poverty alleviation. Proper and sustainable implementation of innovation architecture can assist regions in crafting contextual, innovative solutions and enhancing community welfare.