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All Journal Jurnal Promosi Pendidikan Ekonomi AHKAM : Jurnal Hukum Islam dan Humaniora
Prayoga, Muhammad
Unknown Affiliation
Humanities Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

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Sikap Non Muslim terhadap Adzan di Kampung Sawah Kecamatan Besting Kabupaten Langkat Prayoga, Muhammad; Zulkarnaen, Zulkarnaen; Munandar, Munandar
AHKAM Vol 2 No 3 (2023): SEPTEMBER
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/ahkam.v2i3.1813

Abstract

In general, this research aims to find out: how the Muslim community perceives the sound of the call to prayer in Sawah village, Besitang sub-district, Langkat district and to find out how the Christian community perceives the sound of the call to prayer in Sawah village, Besitang sub-district, Langkat district. This type of research is descriptive qualitative research, namely the data collected is in the form of words, images, not numbers. In this case the researcher classifies sources into two categories, namely primary sources and secondary sources and the researcher collects data by means of observation, interviews and documentation. The results of this research show that the Islamic community views the Adhan as a notification that the time for prayer has arrived with the lafadz that has been determined by the syara of the adhan lafadz, namely Hayya alash shalah which means let's go to prayer and Hayya alal falah which means let's go to victory or happiness, from the adhan lafadz It is clear that the call to prayer is included in da'wah, namely inviting all mankind to pray so that life can be happy in this world and the hereafter. The Christian community views the sound of the call to prayer. Meanwhile, the view of the Christian community is that initially, they admit that the call to prayer can interfere with some of their activities such as working or interacting with friends outside the home. However, as time passes, this individual experiences a transformation in mindset and reaches a deep understanding of the cultural and religious values associated with the call to prayer, as well as accepting its importance for his community.
PENGARUH STRATEGI PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA STORE SANDAL CROCS TSM BANDUNG Prayoga, Muhammad; Pramanik, Nuniek Dewi
Promosi: Jurnal Program Studi Pendidikan Ekonomi Vol 13, No 1 (2025): Promosi
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jp.v13i1.10478

Abstract

AbstractThis study aims to determine the influence of promotional strategies on purchasing decisions at the Crocs sandal store  in TSM Bandung. The author conducted the research using a quantitative method with a sample size of 30 respondents. Data was collected by distributing likert-scale questionnaires to the consumers of the TSM store. The author employed data analysis techniques such a validity, reliability, normality, linearity, heteroscedasticity, simple linear regression, coefficient of determination, and t-test. The obtained data was processed using SPSS 2022 by the author. Based on the results of the study using the t-test obtained a count value of 9,954 > r-table 2,037 and also determined a value of significance is 0,000 < 0,05 which means that the bound variable is affected by the free variable. According to the test results determination coefficient obtains a R-squared value of 78%. Therefore, based on the analysis conducted, it can be concluded that purchasing decisions are influenced by promotional strategies. Keywords : Promotional Strategies, Purchasing Decisions AbstrakPenelitian ini bertujuan untuk mengetahui pengaruh strategi promosi terhadap keputusan pembelian pada store sandal Crocs TSM Bandung. Penulis menggunakan metode penelitian kuantitatif dengan jumlah 30 responden. Pengumpulan data yang diperoleh dalam penelitian ini dengan menyebarkan kuesioner berskala likert yang disebarkan kepada para konsumen store TSM. Penulis menggunakan teknik analisis data seperti validitas, reliabilitas, normalitas, linearitas, heteroskedastisitas, regresi linier sederhana, koefisien determinasi, dan uji-t. Data yang diperoleh diolah dengan menggunakan SPSS 2022 oleh penulis, berdasarkan hasil penelitian dengan menggunakan uji-t diperoleh nilai sebesar 9,954 > r-tabel 2,037 dan ditentukan juga nilai signifikansi yaitu 0,000 < 0,05 yang berarti variabel terikat terpengaruh variabel bebas. Berdasarkan hasil uji koefisien determinasi diperoleh nilai R-square 78%. Oleh karena, berdasarkan analisis yang dilakukan maka dapat disimpulkan bahwa keputusan pembelian dipengaruhi oleh strategi promosi.Kata kunci : Strategi Promosi, Keputusan Pembelian 
Co-Authors Munandar Munandar NUNIEK DEWI PRAMANIK Zulkarnaen Zulkarnaen