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All Journal Jurnal Representamen Jurnal Media dan Komunikasi Indonesia
Sulis, Sulis
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Humanities Education Languange, Linguistic, Communication & Media Social Sciences

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Media Relation On Branding Activity Of Muhammadiyah University Of Prof. Dr. Hamka With Peso Model Study sulis, Sulis; Kuswanti, Ana
representamen Vol 10 No 02 (2024): Jurnal Representamen Volume 10 No 02 Oktober 2024
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/representamen.v10i02.11203

Abstract

Public relations (PR) has an important role for higher education. The implementation of PR strategies is expected to create a positive image that attracts public attention while achieving institutional goals. One of them is by utilising media relations in branding activities. PR measures the mutually beneficial relationship between an organisation and its main public. It is also related to reputation management and crisis communication. According to the International Public Relations Association (IPRA, 1978). The formulation of the problem in this research is how the media relations strategy in university branding activities through the PESO Model study. While the purpose of this research is to describe and explain the strategy of University Public Relations, especially Uhamka Public Relations in establishing media relations through the PESO Model view. So as to obtain the benefits of this research, academically the research is useful for developing PESO Model studies on media relations activities carried out by Uhamka. The practical benefit is that Public Relations at the University can use the PESO Model strategy so that it can improve branding at the University.
Komunikasi Inovasi Studi Implementasi Aplikasi I-Pubers (Integrasi Pupuk Bersubsidi) Sulis, Sulis; Ayuningtyas, Fitria; Muqsith, Munadhil Abdul
Jurnal Media dan Komunikasi Indonesia Vol 5, No 2 (2024): September
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jmki.94102

Abstract

In support of SDGs program no. 2 Zero Hunger, the fulfillment of food supply, especially the availability of rice for national food, must be considered. The government through Kementerian Pertanian RI  with Kementerian Badan Usaha Milik Negara (BUMN) appointed PT Pupuk Indonesia and released an application, namely the integration of Pupuk Bersubdi (i-Pubers). Launching i-Pubers is a form of communication of innovations from government programs. The acceptance of the application is a TAM model with an innovation diffusion approach so that i-Pubers can answer the needs of farmers about the effective and efficient redemption process of subsidized fertilizers. The purpose of this study is to describe and explain the implementation of the TAM model innovation in the i-Pubers application in the subsidized fertilizer redemption process. This research uses a qualitative research method with descriptive analysis, while the data collection method is through interviews, document studies, and observations with informants of a partner owners, farmers, and farmer. The results of the research with these informants show that the Barito Kuala community consisting of Farmers, Agricultural Extension Officers, and Subsidised Fertiliser Kiosk Owners or Kiosk Partners are coils that each other has a role to succeed in using i-Pubers. Community acceptance of the i-Pubers application is a form of acceptance because the application is easy and useful in supporting fertilizer needs in Barito Kuala Regency.
Co-Authors Ana Kuswanti Damanik, Nurliana Fitria Ayuningtyas Munandar Munandar Muqsith, Munadhil Abdul