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All Journal Interaksi : Jurnal Ilmu Komunikasi Journal of Humanities and Social Studies
Hakim, Atikah Kanza Atsarina
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Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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THE ROLE OF DIGITAL INFLUENCERSIN THE ACTIVITY OF PUBLIC RELATIONS AND MARKETING ON SOCIAL MEDIA IN INDONESIA Hakim, Atikah Kanza Atsarina
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 7, No 2 (2023): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v7i2.7479

Abstract

This study aims to discover the role of digital influencers in the activity of public relations and marketing on social media in Indonesia. Today, many companies use digital influencers to spread positive information about their product. This is because social media has brought changes in several aspects, even the practice of public relations. The method used in this research is a literature review with a qualitative approach. According to the topic, the data was obtained from previous studies gathered from every source, such as Google Scholar and the website library of The University of Indonesia. The data was collected in the form of journals, articles, and books. After collecting the data, the data was analysed focusing on the keywords which are the main topic of the study. The result of this study shows that the digital influencer does not have a significant influence on the public’s purchase intention in Indonesia. However, the activity of digital influencers that relates to a certain brand on social media has a positive and significant effect on the local cosmetic brand image and the consumers’ self-concept. In addition, even though the digital influencer has the role to introduce a product at the entry level, by giving out basic information about the product to the society or the prospective consumers, it is also discovered that the digital influencer has a role to promote new stuff that the society needs to know.
STUDI FENOMENOLOGI TERHADAP PELECEHAN SEKSUAL SESAMA JENIS DI KAMPUS: REALITAS DAN PENGALAMAN LAKI-LAKI SEBAGAI KORBAN Injany, Evinsa; Hakim, Atikah Kanza Atsarina; Lutfiputri, Nadia Farah; Mahmud, Zaki Khudzaifi; Hindarto, Isni Hindriaty
Interaksi: Jurnal Ilmu Komunikasi Vol 13, No 1 (2024): June 2024
Publisher : Master of Communication Science Program, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/interaksi.13.1.60-79

Abstract

Research on sexual harassment has gotten a lot of attention in the last three decades, partly because the victims are not solemnly women and children, men also have a chance to become one. Sexual harassment might occur in any setting, anywhere, at any moment, including at higher education institutions. The aim of this study is to examine how males interpret the experience of sexual harassment by same-sex perpetrators. This study further explores the understanding of experiences, and responses of five male students who encountered sexual harassment in a higher education setting, using qualitative methodology, a phenomenological approach, and data collection techniques in the form of interviews. The results of data collection indicate that the acts of sexual harassment experienced by the informants can be divided into direct (physical contact) or indirect. Then there is a connection between how males perceive their sexual harassment experience and the concept of masculinity. Furthermore, victims of samesex sexual harassment's reactions and interpretations of sexual harassment are influenced by their own experiences and self-perceptions.
Co-Authors Hindarto, Isni Hindriaty Injany, Evinsa Lutfiputri, Nadia Farah Mahmud, Zaki Khudzaifi