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All Journal International Journal of Business, Law, and Education
Eda, Eda
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Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences Other

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Sales Volume Improvement From Marketing Communication Skills Perspective Mutiara Sholihah, Alvina; Eda, Eda; Muntiarsih, Tiara
International Journal of Business, Law, and Education Vol. 5 No. 1 (2024): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v5i1.546

Abstract

The purpose of this study is to determine the effect of marketing communication skills on increasing insurance sales volume of PT Axa Mandiri Financially Service. Marketing communication skills are proxied with 3 free indicators, namely knowledge, skills, motivation. The type of research used in this study is quantitative research. The sampling technique used is purposive sampling with a sample of 50 respondents. This study is an associative study. The data used in this study were obtained using research instruments, namely questionnaires, then analysis through validity tests, reality tests, classical assumption tests, regression analysis, coefficients of determination, and tests between knowledge variables (X₁), skills (X₂), and motivation (X3). Partially, the variables of knowledge (X₁), skill (X₂), and motivation (X3) have a positive effect on increasing insurance sales volume at PT Axa Mandiri Financially Service.
Co-Authors Muntiarsih, Tiara Mutiara Sholihah, Alvina