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All Journal International Journal of Business, Law, and Education Nusantara Economics and Entrepreneurships Journals IJHABS
Wibowo, Nyuherno Aris
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Neuroscience Social Sciences Other

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Opportunities and Challenges of Digital Transformation for Creative Economy Development: Study Literature Review Wibowo, Nyuherno Aris; Wahyudi, Eko Juni; Ismawati, Lilik; Hermawan, Agus; Wardana, Ludi Wishnu
International Journal of Business, Law, and Education Vol. 5 No. 1 (2024): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v5i1.569

Abstract

Digital transformation has become a global trend that affects all aspects of human life. In Indonesia, digital transformation can accelerate economic growth, especially in the creative economy sector. One of them is efficiency in the use of technology, investment in digital infrastructure and increasing financial access. The aim of this research is to analyze the opportunities and challenges related to the policy of accelerating digital transformation in the development of the creative economy in Indonesia. The research found that there are various opportunities that can be exploited in developing the creative economy in Indonesia through accelerated digital transformation policies, challenges that must be overcome, such as low technological accessibility and inadequate infrastructure. Research shows that accelerated digital transformation policies can be a driver of creative economic growth in Indonesia which must be adapted to local conditions and accompanied by efforts to increase technological accessibility and adequate infrastructure. This article was prepared based on the results of a literature study to answer the main research questions about transformation. digital and how to implement strategies in various business and government sectors
The Influence Of Product Development Strategy, Marketing Capability, and Institutional Support On Export Performance: Study on Coffee SMEs that are Members of the Pasuruan Kapiten Organization Wibowo, Nyuherno Aris; Sudarmiatin; Handayati, Puji
International Humanity Advance, Business & Sciences Vol 3 No 1 (2025): July
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v3i1.497

Abstract

This study aims to analyze the influence of product development strategy, marketing capability, and institutional support on export performance in coffee MSMEs that are members of the Kapiten Pasuruan organization. This study uses a quantitative approach with data collection techniques using a Likert scale questionnaire distributed to 30 MSMEs members of Kapiten Pasuruan. Data analysis was carried out using the Structural Equation Modeling (SEM) method with the Partial Least Square (PLS) approach. The results of the study indicate that product development strategy has a positive and significant effect on export performance with a path coefficient of 0.437 (t-value = 3.842). Marketing capability has a positive and significant effect with a path coefficient of 0.365 (t-value = 3.251). Institutional support also has a positive and significant effect with a path coefficient of 0.298 (t-value = 2.975). These findings indicate that coffee MSMEs that are able to develop innovative product strategies, improve marketing capabilities, and optimally utilize institutional support have a greater opportunity to improve their export performance. The study suggests the need to strengthen product innovation capacity, develop international marketing competencies, and optimize institutional support to increase the competitiveness of Indonesian coffee MSMEs in the global market.
SWOT ANALYSIS OF HUMAN RESOURCE MANAGEMENT IN CULINARY SME IN MOJOKERTO REGENCY: (Study at Corn Rice Stall "Yoe Poek" Krapyak Kutogirang) Wibowo, Nyuherno Aris; Churiyah, Madziatul
Nusantara Economics and Entrepreneurships Journals VOL.1 NO.3 (DECEMBER,2023)
Publisher : PUSAT KEWIRAUSAHAAN UNIVERSITAS BALIKPAPAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/necent.v1i3.20

Abstract

Human resources are the most important element in an SME ability to achieve goals and develop more broadly. This research aims to learn how to manage human resources to help SME achieve their goals. The research method used is a qualitative empirical study with data collection techniques through interviews and observation. The results of this research show that the strengths of SME are having loyal employees who develop human resources and have a sense of family; the weaknesses are the lack of clear career paths and job desks; the opportunity for employees to come from their own family and the surrounding community; and the threat is the lack of technology mastered by employees and succession. businesses that don't yet exist
Co-Authors Agus Hermawan Eko Juni Wahyudi Ismawati, Lilik Ludi Wishnu Wardana Madziatul Churiyah Puji Handayati Sudarmiatin