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All Journal International Journal of Business, Law, and Education Jurnal Desainpedia
Putri, Farahiyah Inarah
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Arts Humanities Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences Other

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Factor Influencing Purchase Intention among Indonesian towards Yogyakarta Fashion Product via Digital Marketing Putri, Farahiyah Inarah; Tajuddin, Rosita Mohd.; Noh, Liza Marziana Binti Mohammad
International Journal of Business, Law, and Education Vol. 5 No. 2 (2024): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v5i2.774

Abstract

To be able to sustain in this unpredictable global situation, MSMEs in Yogyakarta must expand their sales via digital to reach more consumers. The purpose of this study was to evaluate measures and explore factors that influenced the purchase intention of local people towards Yogyakarta's local products through digital marketing. This study was guided by theory planned behaviour model approach and digital marketing mix theory. Data were collected online using Google Forms, and the snowball sampling technique was used to reach the sample. Results from the pilot test demonstrated that both adapted and self-developed measures were reliable that demonstrated an overall Cronbach alpha value of .97. The data analysis technique used Exploratory Factor Analysis (EFA). The research results showed that EFA had identified six factors (6). Findings from the analysis confirmed that the scales were reliable and validated the influence of purchase intention of local people towards Yogyakarta's local products through digital marketing. The measures enable to be applied in examining the influence of theory of planned behavior and digital marketing mix theory on purchase intention on Yogyakarta goods. This would help to generalize the data in wider scope of market such as in Indonesia.
Meningkatkan Peran Keilmuan Desain Produk Bagi Kemampuan Dasar Mahasiswa Fakultas Ilmu Rekayasa Universitas Paramadina Melalui Evaluasi Pembelajaran Mata Kuliah Berpikir Desain Ardian, Noel Febry; Samri, Ira Handayani; Putri, Farahiyah Inarah
Desainpedia: Jurnal Desain Produk dan Desain Komunikasi Visual Vol 4, No 1 (2025): Urban Design, Lifestyle & Behaviour
Publisher : Universitas Pembangunan Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36262/dpj.v4i1.1273

Abstract

This research is an evaluation of the learning of the Design Thinking course. This evaluation aims not only to improve the quality of the curriculum and learning process, but also to find ways to strengthen the interdisciplinary approach so that learning is more easily understood by students outside of product design. This research was conducted through a survey using a questionnaire to assess the attractive, challenging, and beneficial aspects of learning, as well as students' understanding of the principles of human-centeredness and collaboration. The results show that the product design discipline has popular and challenging materials, such as ideation with brainstorming and prototyping stages. This indicates good acceptance of learning materials that are not too focused on this discipline. Students feel that this learning is relevant to career development. This research recommends improving teaching materials and methods according to the needs of the world of work and increasing active involvement in group collaboration. These results also strengthen the scientific contribution and role of the Design Thinking course as a distinctive feature of faculty graduatesKeywords:Design Thinking; Learning Evaluation; Product Design
Co-Authors Noel Febry Ardian Noh, Liza Marziana Binti Mohammad Samri, Ira Tajuddin, Rosita Mohd.