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All Journal Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Media Bina Ilmiah Mediator: Jurnal Komunikasi
Indra Satria, Wahyu
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Religion Humanities Education Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Political Communication Strategy of Millennial Party Cadres: Building Brand Image in Denpasar Indah Pratiwi, Nuning; Dananjoyo, Elang; Indra Satria, Wahyu; R. Abdul, Jalloud; Jacob Paul Latupeirissa , Jonathan
Mediator: Jurnal Komunikasi Vol. 18 No. 1 (2025): Mediator: Jurnal Komunikasi (Sinta 2)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v18i1.3254

Abstract

Political communication is a crucial approach in political development, providing a framework for analyzing problems that arise and evolve within the broader processes of political change in a nation. Maintaining a brand image is not limited to trademarks but is also essential for political parties. This study aims to explore the political communication strategies employed by millennial party cadres to build their brand image in Denpasar. The research applies the stonehead audience theory, which categorizes audiences into passive and active groups. A qualitative research method was used, with data collected through observation, interviews, and documentation. Informants were selected using a purposive sampling technique. The findings reveal that the political communication strategy implemented by millennial party cadres was effective, achieving the desired brand image as initially formulated. The study also highlights that these cadres tailored their communication approaches to engage both passive and active audiences. Moreover, it is suggested that the cadres consistently share information and content emphasizing the party's millennial identity to sustain and strengthen its brand image over time.
EDUCATION ON THE USE OF DIGITAL MEDIA IN DEVELOPING MSME BUSINESSES THROUGH BRANDING IN RIANGGEDE VILLAGE, TABANAN, BALI Pratiwi, Nuning Indah; Dwi Wahyu Sari, Desak Kade; Indra Satria, Wahyu; Lestara Permana, Gusi Putu
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 7 No. 4 (2023): DESEMBER
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v7i4.1653

Abstract

The impact of technological advances and globalization’s influence is strongly felt, especially by MSME players. Designing a branding of MSME products and understanding MSMEs in the use of digital as a medium in branding is one of the techniques in sustainable business development. This service program provides education and training on branding and marketing to utilize digital media through the preparation stage, implementation of activities, and evaluation as the final stage of activities. The desired result of this activity is the creation of product brands to increase and promote MSME products and branding recommendations to create trademarks that can increase citizen awareness of MSME products. As well as the skills and knowledge of MSME managers to carry out branding through the implementation of workshops. So that it can strengthen MSME products, which of course can help business actors expand market share, and introduce and promote products to the public and potential MSME customers in Riang Gede village.
WORKSHOP ON PROCESSING MUSTARD GREENS INTO SNACK PRODUCTS TO INCREASE MARKETING OF AGRICULTURAL PRODUCTS IN RIANGGEDE VILLAGE, TABANAN, BALI Pratiwi, Nuning Indah; Yuda Pratama, I Putu; Indra Satria, Wahyu
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 7 No. 3 (2023): SEPTEMBER
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v7i3.1654

Abstract

Community service activities in the form of workshops on processing mustard hujai into snack products to improve the marketing of agricultural products aim to, improve the skills of PKK mothers starting from the selection of raw materials, processing, and packaging to the market level of PKK mothers in the use of agricultural products in Rianggede village, improving their welfare. This workshop aims to make every PKK mother additional income that can prosper her family. Training objectives are achieved through presentations, demonstrations, tutorials, and question-and-answer procedures. After the training, there is a follow-up or evaluation and the support of the committee (students) to see PKK mothers and help them prepare snacks (mustard sticks) and prepare products for sale. The results showed that the community service program training went well and successfully. This training program can equip mothers with plant-based snack production skills (mustard sticks) and improve their welfare through income from the sale of these processed products. Problems or obstacles that arise during the training phase can be overcome with mentoring methods. Regarding criticism and suggestions about the results of the work program, farmer group mothers are expected to be enthusiastic and motivated to further develop this business. It is hoped that education experts can always help women in Rianggede Village and Rianggede Village benefit from theoretical and practical contributions.
MODEL KOMUNIKASI PEMASARAN AISAS PADA KONTEN TIKTOK PRODUK BARENBLISS Indah Pratiwi, Nuning; Puspita Sari , Meilia; Indra Satria, Wahyu
Media Bina Ilmiah Vol. 18 No. 10: Mei 2024
Publisher : LPSDI Bina Patria

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33758/mbi.v18i10.728

Abstract

Brand Barenbliss menggunakan TikTok sebagai sarana komunikasi pemasaran. Pada penelitian ini menggunakan model pemasaran AISAS (Attention, Interest, Search, Action, Share). Penelitian ini bertujuan untuk mengetahui model komunikasi pemasaran AISAS berdasarkan penyajian konten TikTok produk Barenbliss. Pendekatan pada penelitian menggunakan pendekatan kualitatif dengan jenis penelitian deskriptif kualitatif. Teknik pengumpulan data menggunakan observasi, wawancara semi tertruktur dan studi dokumentasi. Hasil pada penelitian ini menunjukkan bahwa Barenbliss sudah baik memanfaatkan TikTok sebagai sarana komunikasi pemasaran dengan membuat konten, berkomunikasi dengan konsumen melalui live streaming. Attention Barenbliss mampu menyajian konten menarik untuk membentuk perhatian dan kesadaran. Tahap interest mampu membentuk ketertarikan dari segi keunggulan dan keunikan produk. TikTok memiliki berbagai sumber untuk mengumpulkan pencarian informasi, konten Barenbliss dan content creator sebagai sumber pendukung. Tahap action Barenbliss memberikan kemudahan masyarakat untuk membeli produknya dengan mencantumkan link di bio media sosial. Tahap share masyarakat memberikan feedback untuk meningkatkan citra brand Barenbliss. Kontribusi penelitian ini mengenai implementasi model AISAS suatu brand dengan penyajian konten TikTok menjadi hal yang utama Barenbliss memasarkan produk hingga orang membagikannya.
Co-Authors Dananjoyo, Elang Dwi Wahyu Sari, Desak Kade Gusi Putu Lestara Permana Jacob Paul Latupeirissa , Jonathan Nuning Indah Pratiwi Puspita Sari , Meilia R. Abdul, Jalloud Yuda Pratama, I Putu