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All Journal Emerging Science Journal Journal of Education, Linguistics, Literature, and Art Frontier Management Science (FMS)
Nguyen, Huyen Thi
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Background of compilation of Vietnamese spelling dictionaries in the 20th century Nguyen, Huyen Thi; Pham, Viet Hung
Journal of Education, Linguistics, Literature, and Art Vol. 1 No. 1 (2023): October 2023
Publisher : Institute of Education and Social Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62568/ella.v1i1.16

Abstract

Spelling has garnered much attention in Vietnam since as early as the introduction of the Latin-based script (Quốc ngữ). Alongside the study of Vietnamese spelling, efforts have been made to compile Vietnamese spelling dictionaries. The descriptive approach is the main research method used in this article. Specifically, we use this method to describe the macro and micro structures of Vietnamese spelling dictionaries. We go over the kind of entries and how they are arranged in each dictionary in terms of the macro structure. In the micro structure, we highlight the similarities and differences between different Vietnamese spelling dictionaries by describing the information provided for each entry. Additionally, statistical methods are used to collect information on Vietnamese spelling, classify specific spelling problems in Vietnamese, categorize Vietnamese spelling dictionaries, and choose representative dictionaries as the source of the article's material. To compare the macro and micro structures of these dictionaries, comparative analysis is also used. In the 20th century, Vietnam's lexicography developed vigorously and gained significant achievements, as evidenced by the emergence of numerous dictionaries in various genres, including spelling dictionaries. This article delves into the state of spelling dictionary compilation in the 20th century in Vietnam by examining and describing several works to explore the authors’ approaches and how they addressed spelling problems. Thereby, the article highlights the strengths and shortcomings in existing spelling dictionaries and suggests solutions with the goal of contributing to minimizing spelling errors.
Ranking Influential Factors on Job Satisfaction Based on University Students' Perspective Pham, Yen Thi Hong; Doan, Thao Bich; Tran, Huyen Thu; Nguyen, Huyen Thi; Pham, Anh Viet; Tran, Thang Xuan; Nguyen, Ngoc Thi Hong
Frontier Management Science Vol. 1 No. 2 (2024): FMS - April
Publisher : Yayasan Ghalih Pelopor Pendidikan (Ghalih Foundation)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53893/fms.v1i2.272

Abstract

This study utilizes Herzberg's Two-Factor Theory to quantitatively analyze university students' perspectives on future work motivation. Addressing the challenges in securing and sustaining meaningful employment, the research focuses on the impact of motivators on job attraction. A structured survey collects data from a representative sample of university students to quantify relationships between specific motivators and overall job attraction. Anticipated findings contribute empirical insights into the unique dynamics of youth employment, refining Herzberg's theory in this context. Implications extend to informing organizational practices, policies, and interventions for enhancing the job satisfaction and well-being of young workers.
Effects of Social Media Marketing Activities on Perceived Values, Online Brand Engagement, and Brand Loyalty Nguyen, Ngoc Minh; Nguyen, Huyen Thi; Cao, Thao Anh
Emerging Science Journal Vol 8, No 5 (2024): October
Publisher : Ital Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28991/ESJ-2024-08-05-017

Abstract

This study aims to validate the model on the effects of social media marketing activities on the perceived values of social media marketing activities and the effects of these perceived values on online brand engagement and, consequently, on brand loyalty. The data used in this study were collected through an online self-administered survey of 501 young social media users in Vietnam. Partial Least Squares Algorithm, Bootstrapping, PLSpredict/CVPAT, and Multi-Group Analysis methods embedded in Smart-PLS software were used to validate the measurement model and test the research hypotheses. The findings confirm that the positive effects of social media marketing activities on brand loyalty are transmitted through the perceived values of these activities and online brand engagement. These effects are more substantial for luxury brands compared to non-luxury brands. Importantly, our study offers a new approach to explaining the impact of social media marketing activities on brand loyalty by focusing on the perceived values of these activities and their effects on online brand engagement. To enhance brand loyalty, businesses should prioritize creating hedonic and utilitarian values through their social media marketing activities and use these values and online brand engagement as key performance indicators for planning and controlling their strategies. Doi: 10.28991/ESJ-2024-08-05-017 Full Text: PDF
Co-Authors Cao, Thao Anh Doan, Thao Bich Nguyen, Ngoc Minh Nguyen, Ngoc Thi Hong Pham, Anh Viet Pham, Viet Hung Pham, Yen Thi Hong Tran, Huyen Thu Tran, Thang Xuan