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All Journal IKRA-ITH EKONOMIKA Jurnal Manajemen Bisnis Era Digital
Zia Wardhany
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Economics, Econometrics & Finance

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Pengaruh Budaya Kolaboratif Dan Lingkungan Kerja Yang Kondusif Terhadap Kinerja Karyawan IT Di Organisasi BRIN Muhammad Thoriq Fadhlurrohman; Zia Wardhany
Jurnal Manajemen Bisnis Era Digital Vol. 1 No. 2 (2024): Mei : Jurnal Manajemen Bisnis Era Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumabedi.v1i2.116

Abstract

This research focuses on investigating how collaborative culture and work environment affect employee performance at BRIN Organization, particularly in the IT division. Using a qualitative approach, this research combines in-depth observations and interviews with IT employees to comprehensively understand the dynamics of work culture and the physical environment in which they work. The results confirmed that a collaborative culture, characterized by open communication, trust, and a focus on shared goals, plays a major role in improving IT employee performance. Findings show that when teams feel supported and empowered to collaborate, they tend to be more productive and efficient in carrying out their tasks. However, the work environment also plays an important role in supporting employee performance. While there are still some challenges such as lighting issues, a conducive work environment, with a comfortable atmosphere and minimal distractions, has been shown to contribute to employee comfort and focus as well as performance. This suggests that investing in improvements to the physical environment of the office can have a significant positive impact on the well-being and performance of IT employees there. Overall, the results of this study highlight the importance of a collaborative work culture and a conducive work environment in creating favorable conditions for employees to achieve optimal performance. By reinforcing a positive work culture and improving aspects of a supportive work environment, the BRIN Organization can create a work environment that allows employees to thrive and contribute to their full potential.
Pengaruh Franchise Mie Gacoan Terhadap Konsistensi Kualitas Produk Dan Persepsi Citra Merek Di Mata Pelanggan Soraya Kautsar; Zia Wardhany
IKRAITH-EKONOMIKA Vol. 7 No. 3 (2024): IKRAITH-EKONOMIKA Vol 7 No 3 November 2024
Publisher : Universitas Persada Indonesia YAI

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Abstract

Franchise Mie Gacoan merupakan salah satu brand kuliner populer di Indonesia yang menghadapitantangan dalam menjaga konsistensi kualitas produk di setiap cabang. Penelitian ini bertujuanuntuk menganalisis pengaruh franchise Mie Gacoan terhadap konsistensi kualitas produk danpersepsi citra merek di mata konsumen di Kota Bandung. Penelitian menggunakan pendekatankuantitatif dengan metode PLS-SEM untuk menganalisis data dari kuesioner berbasis skala Likert1–5 yang disebarkan kepada konsumen yang telah mencoba produk di berbagai cabang. Hasilpenelitian menunjukkan bahwa franchise Mie Gacoan memiliki pengaruh signifikan terhadapkonsistensi kualitas produk dengan nilai R² sebesar 0,637 dan koefisien jalur 0,798. Selain itu,pengaruh terhadap persepsi citra merek juga signifikan, dengan nilai R² sebesar 0,273 dan koefisienjalur 0,523. Temuan ini menunjukkan bahwa kepatuhan terhadap Standar Operasional Prosedur(SOP) menjadi faktor kunci dalam menjaga kualitas produk yang konsisten dan membangun citramerek yang positif. Penelitian ini memberikan rekomendasi kepada pengelola franchise untukmeningkatkan pelatihan dan pengawasan terhadap penerapan SOP guna memperkuat loyalitaspelanggan dan daya saing merek.
Co-Authors Muhammad Thoriq Fadhlurrohman Soraya Kautsar