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All Journal Journal of Creative Student Research Jurnal Manajemen Bisnis Era Digital
Shofi Putri Julian
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Transportation

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Pengaruh Citra Perusahaan, Relationship Marketing dan Kualitas Pelayanan Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan : Studi Pada Indomaret, Semolowaru, Sukolilo Surabaya Dwi Rijal Giri Prabowo; Muhammad Irwan Susanto; Reyhan Arya Khahairudin Firdaus; Shofi Putri Julian
Jurnal Manajemen Bisnis Era Digital Vol. 1 No. 3 (2024): Agustus : Jurnal Manajemen Bisnis Era Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumabedi.v1i3.205

Abstract

This study aims to analyze the effect of company image, relationship marketing, and service quality on customer loyalty at Indomaret Semolowaru, Surabaya. This research uses quantitative methods with data collection techniques through questionnaires distributed to 100 respondents. The results showed that corporate image, relationship marketing, and service quality have a positive influence on customer satisfaction. Customer satisfaction then has a positive influence on customer loyalty. The conclusion of this study is that corporate image, relationship marketing, and service quality are important factors that can increase customer loyalty at Indomaret Semolowaru, Surabaya. Indomaret needs to continue to improve service quality, build a positive corporate image, and establish good relationships with customers to increase customer loyalty.
Analisis Profitabilitas, Makro Ekonomi dan Struktur Modal Terhadap Nilai Perusahaan pada Perusahaan Tekstil dan Garmen yang Terdaftar di Bursa Efek Indonesia (BEI) Tahun 2019-2023. Shofi Putri Julian; Gustaf Naufan Febrianto
Journal of Creative Student Research Vol. 3 No. 1 (2025): Journal of Creative Student Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jcsr-politama.v3i1.4731

Abstract

This study aims to test partially and simultaneously the effect of profitability, macroeconomics and capital structure on the value of textile and garment companies listed on the Indonesia Stock Exchange for the period 2019-2023. This study has a population of 22 textile and apparel companies and 10 companies were selected using the purposive sampling method. The type of research used is quantitative and the location of the research and sources can be seen at www.idx.co.id and www.bi.go.id. The analysis technique used is multiple linear regression analysis whose calculations are supported by SPSS statistical software, with a significance level of 0.05 or 5%. Based on the analysis using multiple linear regression which also answers the hypothesis by concluding that the results of the T-test (partial) of the profitability and macroeconomic variables have an effect but are not significant on the value of the company, while the capital structure of the company is significant to the value of the company. The F test (simultaneous) shows that the three variables together have a positive and significant effect on the value of the company.
Co-Authors Dwi Rijal Giri Prabowo Febrianto, Gustaf Naufan Muhammad Irwan Susanto Reyhan Arya Khahairudin Firdaus