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All Journal Journal of Applied Business, Taxation and Economics Reseach Maneggio
Winoto, Herry
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Other

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The Effect Of Service Quality And Price On Satisfaction Mediated By Priority Customer Purchasing Decisions At Permata Bank Jewel South Jakarta Branch Setiawan, Monica Audina; Winoto, Herry; Saparso, Saparso
Maneggio Vol. 1 No. 3 (2024): Maneggio-Juni
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/81rjba41

Abstract

This study investigates the influence of service quality, price, and purchasing decisions on customer satisfaction. The findings indicate that service quality positively impacts customer satisfaction, with improvements in service quality leading to higher customer satisfaction. Similarly, price has a positive effect on customer satisfaction, where appropriate pricing strategies enhance customer satisfaction. Additionally, purchasing decisions are shown to positively influence customer satisfaction, suggesting that effective purchasing decisions increase customer satisfaction. The research further reveals that service quality positively affects purchasing decisions, indicating that better service quality encourages favorable purchasing decisions. Price also demonstrates a positive effect on customer satisfaction, reinforcing the importance of strategic pricing. Moreover, the study highlights the mediating role of purchasing decisions in the relationship between service quality and customer satisfaction, as well as between price and customer satisfaction. In summary, the study concludes that enhancing service quality and adopting strategic pricing can significantly improve customer satisfaction, with purchasing decisions serving as a key mediating factor in these relationships.
The Influence of Functionality, E-WOM, and Interactive Features on User Loyalty Mediated by Trust Levels in The “Tentang Anak” Application Maria, Leticia; Winoto, Herry; Fushen, Fushen
Journal of Applied Business, Taxation and Economics Research Vol. 5 No. 3 (2026)
Publisher : PT. EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/jabter.v5i3.535

Abstract

This study analyzes the influence of functionality, electronic word of mouth (E-WOM), and interactive features on user loyalty mediated by trust in the 'Tentang Anak' application. A quantitative approach using the Partial Least Squares-Structural Equation Modeling (PLS-SEM) method was applied to 125 respondents. The results show that functionality and E-WOM have a significant effect on loyalty, while interactive features have a positive effect on trust. Trust also acts as a partial mediator between interactive features and user loyalty. These findings emphasize the importance of trust in increasing user loyalty to digital health applications.
Co-Authors Fushen, Fushen Maria, Leticia Saparso Saparso Setiawan, Monica Audina