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Pribadi, Anang
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Other

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Marketing Strategy Preparation Case Study On CV. Gapura Creative Engineering Pribadi, Anang; Wening , Nur
Maneggio Vol. 1 No. 4 (2024): Maneggio-Aug
Publisher : Pt. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/n086rp30

Abstract

This research aims to formulate an effective marketing strategy for CV. Gapura Creative Engineering through a qualitative approach. Intense competition, dynamic customer needs, and rapid technological developments require the company to formulate innovative and adaptive marketing strategies. The research methodology includes in-depth interviews with relevant parties with 5 respondents, direct observation, and document analysis to comprehensively understand the company's marketing situation. SWOT analysis was used to identify the strengths, weaknesses, opportunities, and threats facing the company. The results show that the company's main strengths lie in product quality and good reputation, while weaknesses include limitations in digital marketing and distribution. Opportunities that can be capitalized on include the growth of the digital market and strategic partnerships, while threats include intense competition and rapidly changing market trends. Based on these findings, suggested marketing strategies include increasing brand awareness through more aggressive digital campaigns, optimizing the use of social media, and developing more innovative products in line with market trends. The implementation of these strategies is expected to increase the competitiveness of CV. Gapura Creative Engineering, expand market share, and support sustainable growth. This research provides valuable insights for the preparation of a more effective and targeted marketing strategy for the company.
Integration of the Internet of Things (IoT) in Renewable Energy Management Strategies to Increase the Competitiveness of Machine Companies in the Green Industry Era Pribadi, Anang; Wening, Nur
Maneggio Vol. 2 No. 5 (2025): OCTOBER-MJ
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/jc5nsa54

Abstract

The changing business landscape over the past two decades has been marked by the accelerated adoption of digital technology, increasing environmental awareness, and the demand for sustainable business models. In this context, companies are required to not only compete effectively but also transform towards a Green Industry by leveraging renewable energy and Internet of Things (IoT) technology. Traditional management strategies such as SWOT, TOWS, and QSPM remain relevant, but their effectiveness increases significantly when combined with modern approaches such as Blue Ocean Strategy and supported by the use of real-time data from the IoT. The study showed that IoT implementation can improve operational efficiency, reduce machine downtime, strengthen supply chain management, and optimize renewable energy utilization, resulting in reduced carbon emissions and energy cost savings of up to 20%. Quantitative findings demonstrate a significant contribution of the integration of management strategies, IoT, and renewable energy to company performance with an R² value of 0.67, while qualitative interviews confirmed IoT's role as a catalyst for digital-green transformation. However, challenges such as initial investment costs, data security risks, and limited technical skills remain inhibiting factors. This study concludes that the integration of IoT with renewable energy and management strategies is a strategic foundation for increasing competitiveness while strengthening the legitimacy of corporate sustainability in the green industry era.
Co-Authors Nur Wening, Nur Wening , Nur