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All Journal IKRA-ITH EKONOMIKA Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Kamila Nisa Az-Zahra
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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Analisis Pengaruh Layout Kantor Yang Cerdas Untuk Meningkatkan Produktivitas Karyawan : Studi Pada PT. Chunsan Group Indonesia Kamila Nisa Az-Zahra; Soraya Kautsar
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 1 No. 2 (2024): Mei : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v1i2.118

Abstract

Office layout arrangements have an important role in increasing employee effectiveness in a dynamic work environment. This research explores the impact of smart office layout arrangements on increasing employee productivity at PT. Chunsan Group Indonesia. The goal is to provide an in-depth understanding of office layout settings that can increase productivity. The research method involves data collection and in-depth interviews in an office layout setting. The research findings emphasize the importance of applying office layout theory efficiently to increase productivity. The conclusion is that smart office layout settings can play a role in increasing employee productivity and comfort in the company. The recommendation from this research is that organizations, including PT. Chunsan Group Indonesia pays close attention to office layout design to create an optimal work environment. It is hoped that the implications of this research can help organizations design office layouts that support employee productivity and achieve company goals.
Pengaruh Marketing 5.0 Dan Fomo (Fear Of Missing Out) Terhadap Keputusan Pembelian Produk Kosmetik Di Kalangan Gen Z : Studi Pada Mahasiswa Politeknik Negeri Bandung Kamila Nisa Az-Zahra; Mochammad Abdul Faiz
IKRAITH-EKONOMIKA Vol. 7 No. 3 (2024): IKRAITH-EKONOMIKA Vol 7 No 3 November 2024
Publisher : Universitas Persada Indonesia YAI

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Abstract

Industri kosmetik terus berkembang pesat, khususnya di era digital. Penelitian ini bertujuan untukmengkaji pengaruh Marketing 5.0, yang memanfaatkan teknologi digital seperti AI dan Big Data,serta fenomena FOMO terhadap keputusan pembelian produk kosmetik di kalangan Gen Z.Dengan pendekatan kuantitatif, data dikumpulkan melalui kuesioner yang disebarkan secaradaring kepada 100 mahasiswa Politeknik Negeri Bandung. Analisis menggunakan regresi linierberganda menunjukkan bahwa baik Marketing 5.0 maupun FOMO berpengaruh signifikanterhadap keputusan pembelian. Kombinasi keduanya menciptakan dampak sinergis yang kuatdalam mendorong pembelian impulsif, menunjukkan bahwa teknologi dan strategi emosionaldapat meningkatkan keterlibatan konsumen secara efektif. Temuan ini memberikan wawasan bagimerek kosmetik dalam mengembangkan strategi pemasaran berbasis teknologi dan tren sosialuntuk menarik perhatian Gen Z.
Co-Authors Mochammad Abdul Faiz Soraya Kautsar