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All Journal Precise: Journal of Economic Compile: Journal of Society Service
Nurman Dai Basri
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Economics, Econometrics & Finance Other

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Journal : Compile: Journal of Society Service

 1 
Sosialisasi Strategi Pemasaran Hasil Tani Desa Simpursia Faisal; Nurman Dai Basri; Dandy Saputra; Adelia Putri Pratiwi
Compile Journal of Society Service Vol 2 No 1 (2024): September 2024
Publisher : YP-SDI Lamaddukelleng

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Abstract

The welfare of farmers in Simpursia Village, Pammana District, Wajo Regency remains a critical issue, particularly in terms of agricultural product marketing. The traditional marketing system, which involves many intermediaries, results in low profits for farmers. This Socialization activity aims to enhance farmers' understanding of efficient marketing strategies through socialization, including the identification of superior products and the use of digital technology. This approach is expected to help farmers market their products directly to end consumers, increasing income and reducing dependency on intermediaries. The evaluation of this activity, using the CIPP model (Context, Input, Process, Product), showed an increase in farmers' knowledge and active participation in the socialization activities. The conclusion of this initiative indicates its success and highlights the need for further training on digital platform marketing to ensure the sustainability of agricultural businesses.
Digitalisasi Usaha Pada Pelaku UMKM dan IKM Melalui Google Bisnis dan Aktivasi QRIS di Kelurahan Limpomajang, Kabupaten Wajo Andi Djemma, Siardin; Nurman Dai Basri; Baso Muhammad Yassir; Muh Zhali
Compile Journal of Society Service Vol 3 No 1 (2025): Edisi September 2025
Publisher : YP-SDI Lamaddukelleng

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Abstract

Community service is one form of implementation of the Tri Dharma of Higher Education, which includes education, research, and community service. This article discusses the digitalization of MSMEs and SMEs in Limpomajang Village, Majauleng District, Wajo Regency. The activities focused on creating Google Business Profiles and activating QRIS (Quick Response Code Indonesian Standard) for business actors as the first step towards digitalization. This program aims to increase business visibility so that consumers can easily find it through Google Maps and provide a more practical non-cash payment system. The results of the activities showed a positive impact, namely increased market reach and ease of transactions, although there are still obstacles such as limited digital knowledge, internet access, and consumer habits that prefer to use cash. Thus, this simple digitalization is an effective step in strengthening the competitiveness of MSMEs and SMEs at the local level.
Co-Authors Adelia Putri Pratiwi Andi Djemma, Siardin Andi Sumangelipu Baso Muhammad Yassir Dandy Saputra Faisal Faisal Hariani Muh Zhali Sitti Maryam