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All Journal Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi
Aini, Melinda Nur
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Economics, Econometrics & Finance Education Social Sciences Other

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STRATEGIC MANAGEMENT IN INCREASING CUSTOMER SATISFACTION THROUGH SERVICE QUALITY AT GACOAN NOODLE CUSTOMERS IN SURABAYA Aini, Melinda Nur; Rahman, Abdur
Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi Vol. 5 No. 1 (2024): Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi
Publisher : Faculty of Economics and Business, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jpepa.0501.01

Abstract

Customer satisfaction of a company is very dependent on the quality of service owned by the company. The quality of service that customers expect is not just providing the best service but fulfilling customer needs. The purpose of this study was to determine the strategy of increasing customer satisfaction at the Gacoan Noodle shop in Surabaya. This research uses qualitative research methods by collecting data from various sources, including manuscripts, journals, books, and other relevant and literature interviews with the Gacoan Noodle Company. In addition, in this article we introduce some reference results based on previous researchers regarding strategies to increase customer satisfaction through service quality. The results of this study indicate that the strategic management of Gacoan Surabaya noodle shop in fulfilling customer satisfaction with its service quality, has been running well and has been improved and can be used as a guideline for implementing strategic management practices to meet customer needs. This is because service quality is one of the actions to satisfy customers by providing service to customers as well as possible.
Co-Authors Abdur Rahman