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PENGARUH BAURAN PEMASARAN JASA TERHADAP MINAT NASABAH DALAM MENABUNG PADA BANK BSI KC MADIUN AGUS SALIM Shintia Wulandari; Ratna Yunita
JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 1 No. 2 (2024): Juli
Publisher : CV. KAMPUSA AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jemba.v1i2.95

Abstract

Bank BSI KC Madiun Agus Salim is still not popular with the public. One of the factors is customers' ignorance about the concepts and products offered by Bank BSI KC Madiun Agus Salim. The main aim of this research is to test and analyze whether the service marketing mix influences customer interest in saving at BSI KC Madiun Agus Salim bank. This research is quantitative research. The population in this research is all BSI KC Madiun Agus Salim bank customers in 2023, totaling 13,829 customers. The sample in this research was 100 customers. The data collection method uses a questionnaire. Data analysis techniques use classical assumption tests, multiple linear regression analysis tests, hypothesis tests and coefficient of determination tests. The research results show that the variables product, price, promotion, place, people, process and physical evidence have a positive and significant effect on customer interest in saving at Bank BSI KC Madiun Agus Salim.
Campur Kode pada Novel KKN (Kuliah Kerja Ngebaper) Karya Nurul Vidya Utami Shintia Wulandari
Jurnal Bima : Pusat Publikasi Ilmu Pendidikan bahasa dan Sastra Vol. 3 No. 1 (2025): Jurnal Bima : Pusat Publikasi Ilmu Pendidikan bahasa dan Sastra
Publisher : Asosiasi Riset Ilmu Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/bima.v3i1.1410

Abstract

This study aims to enable researchers to describe the types of code mixing contained in the KKN Novel (Kuliah Kerja Ngebaper) created by Nurul Vidya Utama. The researcher conducted the study using a qualitative method accompanied by a qualitative descriptive approach. Meanwhile, the method of collecting information and data used a direct method in the form of dialogue analysis in the related novel. The researcher himself acted as the data collection instrument. In addition to the data notebook, the main instrument used in this study was the researcher himself. Through the results of the analysis obtained in the KKN novel (Kuliah Kerja Ngebaper) which included the combination of elements in the form of 25 words, the combination of elements in the form of 18 phrases, the combination of elements in the form of 8 basters, the combination of elements in the form of 1 repetition, and the combination of elements in the form of 1 idiom. Knowing that there are two types of code mixing, which are external and internal code mixing. English, Japanese, Mandarin, and Arabic are classified as external code mixing. While Betawi, Sundanese, and Dawan Amanuban languages are included in languages that experience code mixing. The code-mixing order itself can be divided into three, namely adjectives, nouns, and verbs. It is hoped that in the future researchers can be an alternative reference for subsequent research in the field of sociolinguistics, especially for campus studies of literary greeting codes.
Unsur Intrinsik Novel KKN (Kuliah Kerja Ngebaper) Karya Nurul Vidya Utami Shintia Wulandari
Jurnal Bima : Pusat Publikasi Ilmu Pendidikan Bahasa dan Sastra Vol. 3 No. 2 (2025): Jurnal Bima : Pusat Publikasi Ilmu Pendidikan Bahasa dan Sastra
Publisher : Asosiasi Riset Ilmu Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/bima.v3i2.1789

Abstract

This study aims to analyze the intrinsic elements in the novel KKN (Kuliah Kerja Ngebaper) by Nurul Vidya Utami. This novel was selected because it contains various aspects of human life during the Community Service Program (KKN), wrapped in a light yet meaningful romantic and comedic theme. The research employs a descriptive qualitative method with a structural approach, focusing on the analysis of intrinsic elements, which include theme, plot, setting, characters and characterization, point of view, language style, and moral message. The results show that the intrinsic elements in this novel are closely interconnected and together form a coherent narrative structure. The main theme presented is the dynamics of friendship, love, and personal conflict during the KKN activities. A chronological plot is used to portray the story in an orderly manner, with settings that enhance the atmosphere of the narrative. The characters are depicted with diverse and realistic traits. The third-person point of view provides an objective narrative distance, while the moral message conveys deep values about love and sacrifice. This study is expected to contribute to literary studies, particularly in understanding the structure and meaning embedded in modern literary works.