Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Jurnal DIALEKTIKA : Jurnal Ilmu Sosial JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI
Shafira Nur Azizah
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
ANALISIS DAMPAK PENGGUNAAN MEDIA SOSIAL INSTAGRAM DALAM MENINGKATKAN PENJUALAN PRODUK PAKAIAN PADA TOKO XYZ SAMARINDA Shafira Nur Azizah
JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 1 No. 2 (2024): Juli
Publisher : CV. KAMPUSA AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jemba.v1i2.372

Abstract

The purpose of this research is to find out how the Impact Analysis of Using Social Media is in identifying factors that influence the success of marketing via Instagram to increase sales of clothing products at the XYZ Samarinda Store. This type of research is descriptive qualitative. Data collection was carried out using observational research, interviews and documentation. Data analysis was carried out by collecting data, condensing data, presenting data and drawing conclusions. The research results show that the use of Instagram social media at the XYZ Samarinda store has not had a significant impact in increasing clothing sales. Some of the obstacles faced include less than optimal account management, differences in marketing preferences between shop owners and management, and online inactivity. However, the support of loyal customers and direct interaction in traditional sales helps the store's success, with traditional sales remaining effective in the local market despite the growing online trend. Overall, the Samarinda XYZ store relies more on traditional sales methods and customer service to remain competitive.
Cihapit Market Tourism Development Potential in Bandung City: a Strategic Analysis Based on Tourist Perceptions and Preferences Annisa Nurul Syahidah; Arief Fadhillah; Shafira Nur Azizah
Jurnal Dialektika: Jurnal Ilmu Sosial Vol. 23 No. 3 (2025): Jurnal Dialektika: Jurnal Ilmu Sosial
Publisher : Pengurus Pusat Perkumpulan Ilmuwan Administrasi Negara Indonesia (PIANI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63309/dialektika.v23i3.843

Abstract

The city of Bandung has a variety of interesting tourist attractions, both in terms of culture, history, and visitor experience. One location with the potential to be developed as a tourist destination is Cihapit Market, a traditional market that combines trading activities, social interaction, and the historical value of the city. This study aims to identify the potential for developing Cihapit Market as a tourist destination based on tourist perceptions and preferences. The method used is quantitative descriptive, with data collection through questionnaires to 40 visitor respondents, location observation, and interviews. The results show that the main identity of Cihapit Market is as a culinary tourist destination, with 95.0% of respondents stating that culinary is their main purpose of visit. This market has a strong loyalty base, with 60.0% of respondents recorded as repeat visitors, and promotion is strongly supported by social media channels (75.0%). Respondents' perceptions of the atmosphere and sense of security in the market are also relatively high. However, this potential is overshadowed by accessibility challenges: 82.5% of respondents are highly dependent on private vehicles (motorcycles and cars), which leads to low perceptions of parking availability and management (average score of 3.25). Another weakness is the need to improve public facilities such as cleanliness, sanitation, and toilets. The strategic recommendations proposed include improving infrastructure (parking and cleanliness), strengthening collaborative governance with the city government, developing authentic cuisine that favors the local community, and strengthening event-based promotion through social media. The implementation of these recommendations aims to make Cihapit Market a sustainable and competitive tourist destination.
Co-Authors Annisa Nurul Syahidah Arief Fadhillah