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All Journal International Journal of Multidisciplinary Sciences and Arts Primary Journal of Multidisciplinary Research
Islam, Md Saiful
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Religion Arts Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice

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Integration of Electric Vehicles (EVs) with Electrical Grid and Impact on Smart Charging Ahsan, Md Shameem; Tanvir, Faysal Amin; Rahman, Md Khaledur; Ahmed, Manam; Islam, Md Saiful
International Journal of Multidisciplinary Sciences and Arts Vol. 2 No. 4 (2023): International Journal of Multidisciplinary Sciences and Arts, Article October 2
Publisher : Information Technology and Science (ITScience)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/ijmdsa.v2i2.3322

Abstract

Integrating Electric Vehicles (EVs) with the electrical grid is a pivotal aspect of modern transportation systems. This integration poses multifaceted challenges and opportunities, influencing the grid's stability, energy management, and environmental sustainability. Smart charging solutions emerge as a crucial mechanism to address these challenges by optimizing charging patterns, balancing grid demand, and maximizing renewable energy utilization. This abstract delves into the impacts of EV-grid integration, exploring the interplay between smart charging solutions and grid dynamics while considering the implications for energy infrastructure, user behavior, and environmental impact. It also provides a concise overview of EV grid integration's key issues. It highlights the crucial role of smart charging technologies in addressing them and paving the way for a sustainable future of transportation and energy.
Eco-Branding Strategies and Their Impact on Consumer Buying Behavior: Evidence from SMEs in Bangladesh Islam, Md Saiful; Segumpan, Reynaldo Gacho
Primary Journal of Multidisciplinary Research Vol. 1 No. 6 (2025): PRIMARY: Journal of Multidisciplinary Research, December 2025
Publisher : Lembaga Publikasi Ilmiah Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70716/pjmr.v1i6.311

Abstract

This study aims to analyze the impact of green marketing strategies, namely eco-branding, eco-labeling, and eco-friendly advertising, on consumer buying behavior in the Small and Medium Enterprises (SMEs) sector in Bangladesh. While awareness of sustainability is on the rise, the adoption of green marketing in Bangladesh’s SMEs is still hindered by various internal factors, such as limited resources and knowledge. Using a qualitative approach through in-depth interviews with ten respondents from sectors including textiles, apparel, and agriculture, the study reveals that eco-labeling plays a significant role in enhancing consumer trust in eco-friendly products and strengthening brand image. Eco-branding has been found to effectively foster customer loyalty by creating deeper emotional connections, while environmental advertising raises consumer awareness of sustainability, despite concerns regarding the potential for greenwashing. The study also identifies key barriers to the implementation of green marketing, including high costs, limited resources, and a lack of understanding among SME owners. It is recommended that SMEs receive further support in the form of training and government incentives to enhance the effectiveness of green marketing strategies. These findings offer valuable insights for SMEs in developing countries and policymakers, and emphasize the need for further research with larger samples and mixed methods to enrich the understanding of green marketing’s influence on consumer behavior.
Co-Authors Ahmed, Manam Ahsan, Md Shameem Rahman, Md Khaledur Segumpan, Reynaldo Gacho Tanvir, Faysal Amin