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All Journal EDUMATIC: Jurnal Pendidikan Informatika Jurnal Ilmu Teknologi Informasi Indonesia (JITIFNA)
Purba, Pria Mitra
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Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Education Engineering Industrial & Manufacturing Engineering

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Aplikasi E-Comerce Produk UMKM menggunakan Metode Filtrasi Kolaboratif berbasis Mobile Purba, Pria Mitra; Suendri, Suendri
Jurnal Pendidikan Informatika (EDUMATIC) Vol 8 No 1 (2024): Edumatic: Jurnal Pendidikan Informatika
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/edumatic.v8i1.25880

Abstract

Micro, Small, and Medium Enterprises (UMKM) in Tebing Tinggi City, North Sumatra have great potential to encourage local economic growth. However, most UMKM in this city still face obstacles in marketing their products online. This research aims to develop a mobile-based e-commerce application with a collaborative filtration method for local UMKM to increase sales and turnover. The type of research is Research and Development (R&D) using the waterfall model including requirements analysis, system design, implementation, testing, and maintenance. The data analysis used includes a collaborative filtration method to recommend products to users based on the highest rating of all UMKM products on the application. Needs analysis through observation, interviews, and literature study. Design using UML diagrams. The implementation applies collaborative filtration for product recommendations based on user preferences, and functionality testing using black boxes. This research produces an e-commerce application that can provide product recommendations that are relevant and by user preferences based on the highest rating patterns and similar behavior of other users. Apart from that, this application also runs smoothly without any problems after black box testing.
Penerapan Aplikasi Marketplace Untuk Mendukung Digitalisasi Terhadap Peningkatan Penjualan UMKM Di Grosir Samingan Purba, Pria Mitra
Jurnal Ilmu Teknologi Informasi Indonesia Vol. 2 No. 1 (2026): JITIFNA - Januari
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jitifna.v2i1.975

Abstract

This study aims to examine the implementation of a marketplace application as a means of digitalization to improve sales for micro, small, and medium enterprises (MSMEs), particularly at Grosir SAMINGAN, which still relies on conventional methods such as cash transactions and direct marketing. A qualitative case study approach was used, with data collected through interviews with business owners, direct observation, and literature review. The findings reveal that limited understanding of digital technology and concerns about transaction security are the main obstacles to digital adoption. However, respondents showed strong interest in online shopping, and the store owner expressed willingness to use a marketplace if guided properly. The implemented marketplace system functioned effectively, improved operational efficiency, and expanded market reach for the business. Therefore, the use of a marketplace is considered an effective solution to support digital transformation and enhance the competitiveness of MSMEs in the digital era.
Co-Authors Suendri Suendri, Suendri