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All Journal Kolaborasi Jurnal Pengabdian Masyarakat Jurnal Manajemen Pemasaran dan Perilaku Konsumen
Sari, Bunga Puspita
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Decision Sciences, Operations Research & Management Education Health Professions Medicine & Pharmacology Nursing Public Health

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Optimalisasi Edukasi Kesehatan Ibu untuk Meningkatkan Kepatuhan Pemberian ASI di Desa Sukamulya Nurkholik, Dadeng; Rohita, Tita; Zulfa, Ira; Rahayu, Fadila; Sari, Bunga Puspita; Dwi, Adinda
Kolaborasi: Jurnal Pengabdian Masyarakat Vol 4 No 4 (2024): Kolaborasi: Jurnal Pengabdian Masyarakat
Publisher : Yayasan Inspirasi El Burhani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56359/kolaborasi.v4i4.383

Abstract

Background: Exclusive breastfeeding during the first six months of life is an important effort to improve the health and development of babies. Objective: This aims to optimize maternal health knowledge in Sukamulya Village in order to increase their compliance with breastfeeding. Method: This service program involves several main activities: (1) Health Education: Holding training sessions and seminars regarding the benefits and techniques of breastfeeding for mothers in the village. Education is carried out by medical personnel and nutritionists. (2) Individual Counseling: Providing personal consultations for mothers who experience difficulties or have questions regarding breastfeeding. (3) Providing educational materials: Distributing brochures, posters and practical guides on exclusive breastfeeding to mothers in Sukamulya Village. Results: After program implementation, maternal health knowledge regarding breastfeeding has increased significantly. Data shows that adherence to breastfeeding increased from 45% before the intervention to 75% after the program was implemented. Feedback from participants shows an increase in understanding and application of breastfeeding practices in their daily lives. Conclusion: Optimizing maternal health knowledge through education and counseling is effective in increasing compliance with breastfeeding in Sukamulya Village. This program shows that a knowledge-based approach can improve awareness and practice of breastfeeding, contributing to the health and well-being of babies. Recommendations for further program development include sustainable implementation and strengthening community support.
A The Dynamics of Student Skincare Consumption: How Do Lifestyle, Gender, and Leisure Space Shape Purchasing Decisions? Laas, Xaxgwyneth Syifa Fricilla; Sari, Bunga Puspita; Zahra, Adelia Malika; Mishra, Aditya
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 5 No. 2 (2026)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2026.05.2.05

Abstract

Purpose – This study aims to analyze the effects of lifestyle and gender on students’ purchasing decisions for skincare products. Design/Methodology/Approach – This study employed a quantitative research method with descriptive and verificative approaches. The population consisted of active students at Universitas Pendidikan Indonesia (UPI). A purposive sampling technique was applied with the criteria of students who had purchased skincare products and visited modern shopping centers, resulting in 60 respondents. Primary data were collected using a five-point Likert-scale questionnaire and analyzed using multiple linear regression with PSPP software. Findings – The results indicate that lifestyle and gender both simultaneously and partially have positive and significant effects on students’ purchasing decisions for skincare products. These findings suggest that lifestyle preferences and demographic characteristics play important roles in shaping consumer decisions within the skincare market. Originality/Value – This study contributes to consumer behavior literature by integrating psychographic (lifestyle) and demographic (gender) factors to explain skincare purchasing decisions within the context of modern shopping environments. The findings provide practical implications for skincare marketers by highlighting the importance of experiential marketing strategies that align with lifestyle trends and gender-based consumer preferences, rather than focusing solely on product functionality.
Co-Authors Dwi, Adinda Laas, Xaxgwyneth Syifa Fricilla Mishra, Aditya Nurkholik, Dadeng Rahayu, Fadila Tita Rohita Zahra, Adelia Malika zulfa, Ira