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All Journal JURPIKAT (Jurnal Pengabdian Kepada Masyarakat)
Setyawati, Harini
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Dentistry Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Customer Relationship Management yang Berkelanjutan Setyawati, Harini
JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Vol. 5 No. 3 (2024)
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/jurpikat.v5i3.1745

Abstract

CRM (Customer Relationship Management) is a new approach to managing the relationship between companies and business customers, aiming to maximize communication, marketing, and added value for customers. By integrating company policies, processes, and strategies, CRM enables effective interaction with customers and management of customer information. The implementation of CRM typically utilizes information technology to attract and retain profitable customers. The primary objective of CRM in business is to enhance relationships with existing customers and provide comprehensive information to increase sales through up-selling and cross-selling, ultimately aiming to boost company profits.
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