Sumerhu, Herru
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Protection Of The Constitutional Rights Of Indonesian Women Workers In Malaysia Riyanto, Slamet; Sumardi,; Firdaus, Yusuf; Sumerhu, Herru; Felina
The International Journal of Law Review and State Administration Vol. 2 No. 1 (2024): January-February : The International Journal of Law Review and State Administra
Publisher : PDPI (Perkumpulan Dosen Peneliti Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58818/ijlrsa.v2i1.100

Abstract

The purpose of this research is to determine the protection and constitutional rights of Indonesian workers, namely female workers abroad. The research method uses a qualitative approach to describe actual phenomena in the field. Data collection techniques using primary legal materials, secondary legal materials, and tertiary legal materials. Conclusion: TKI can generate foreign exchange of more than 20 (twenty) trillion rupiah. It is very clear that Indonesian migrant workers, especially Indonesian migrant workers, have contributed quite a bit of foreign exchange to the country. The Government's implementation of the protection of the constitutional rights of Indonesian migrant workers abroad is very weak and seems half-hearted. The concept of protection and implementation of protection for migrant workers abroad is made in the form of applicable laws and international agreements. The implementation of laws and regulations regarding the protection of Indonesian migrant workers and international agreements that aim to protect human rights and constitutional rights as citizens of Indonesian migrant workers who work abroad actually shows the weakness of the state in the eyes of the world in protecting their dignity and dignity.
The Role of Academics in Enhancing the Image and Digital Marketing of Traditional Podeng Cake – A Local Product of Tigaraksa, Tangerang Regency Riyanto, Slamet; Kurniaty Ratoko, Sinta; Kartika Andri , Hendri; Susilowati; Sumerhu, Herru
The International Journal of Education Management and Sociology Vol. 4 No. 4 (2025): July - August : The International Journal of Education Management and Sociology
Publisher : PDPI (Perkumpulan Dosen Peneliti Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58818/ijems.v4i4.229

Abstract

This community service program aims to strengthen the image and improve the digital marketing of Podeng cake, a traditional culinary product native to Tigaraksa, Tangerang Regency. Despite its unique taste and cultural value, Podeng cake has limited exposure and competitiveness in the modern marketplace. The program involved academics as key facilitators in empowering local producers through training in product development, branding, and digital promotion strategies. Activities included workshops on packaging design, storytelling for branding, and hands-on digital marketing sessions using social media and e-commerce platforms. The results showed a significant increase in the producers' understanding of market trends, improved product packaging, and enhanced online presence. Academics played a strategic role not only as knowledge providers but also as collaborators in transforming a local food product into a marketable brand. This initiative highlights the importance of university-community partnerships in preserving local heritage while promoting inclusive economic development.
The Role of Academics in Enhancing the Image and Digital Marketing of Traditional Podeng Cake – A Local Product of Tigaraksa, Tangerang Regency Riyanto, Slamet; Kurniaty Ratoko, Sinta; Kartika Andri , Hendri; Susilowati; Sumerhu, Herru
The International Journal of Education Management and Sociology Vol. 4 No. 4 (2025): July - August : The International Journal of Education Management and Sociology
Publisher : PDPI (Perkumpulan Dosen Peneliti Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58818/ijems.v4i4.229

Abstract

This community service program aims to strengthen the image and improve the digital marketing of Podeng cake, a traditional culinary product native to Tigaraksa, Tangerang Regency. Despite its unique taste and cultural value, Podeng cake has limited exposure and competitiveness in the modern marketplace. The program involved academics as key facilitators in empowering local producers through training in product development, branding, and digital promotion strategies. Activities included workshops on packaging design, storytelling for branding, and hands-on digital marketing sessions using social media and e-commerce platforms. The results showed a significant increase in the producers' understanding of market trends, improved product packaging, and enhanced online presence. Academics played a strategic role not only as knowledge providers but also as collaborators in transforming a local food product into a marketable brand. This initiative highlights the importance of university-community partnerships in preserving local heritage while promoting inclusive economic development.