Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Paradoks : Jurnal Ilmu Ekonomi Jurnal Edukasi Ekonomi
Putri, Nadya Kusuma
Unknown Affiliation
Economics, Econometrics & Finance Education Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
PENGARUH PROMOTION, PERCEIVED DEFFERENTIATION DAN BRAND TRUST TERHADAP BRAND LOYALTY PADA PRODUK FASHION AEROSTREET Susanto, Dimas Audy; Aprilia, Natasya Eka; Putri, Nadya Kusuma
Jurnal Edukasi Ekonomi Vol 8, No 2 (2024): Agustus 2024
Publisher : Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jee.v8i2.81045

Abstract

AeroStreet is a regional fashion brand that captivates people with its contemporary urban aesthetics and competitive pricing. This study seeks to examine the impact of promotions, perceived difference, and brand trust on loyalty to the AeroStreet brand. A quantitative methodology was employed utilizing an online questionnaire survey, which had 145 participants. Data were examined utilizing Partial Least Squares Structural Equation Modeling (PLS-SEM) to assess validity, reliability, and interrelationships among variables. The survey employs a 1-5 Likert scale to assess respondents' perceptions. The research findings indicate that promotions do not significantly affect brand loyalty. Product differentiation is crucial, since consumers who see AeroStreet items as distinctive are likely to exhibit loyalty. Moreover, brand trust significantly impacts loyalty, as consumers who have confidence in a brand's quality and reputation exhibit greater loyalty. This study offers insights into the formulation of marketing strategies within the local fashion sector.
Pengaruh Citra Merek, Promosi, Brand Trust Terhadap Brand Loyalty Pada Produk Skincare Skintific (Studi Penelitian : Masyarakat Kota Surakarta) Putri, Nadya Kusuma; Kusdiyanto, Kusdiyanto
Paradoks : Jurnal Ilmu Ekonomi Vol. 8 No. 2 (2025): Februari - April
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

When consumers have a consistent tendency to choose products or services from a brand over a long period of time, it creates a solid foundation for business continuity. A strong commitment to a particular brand is reflected in a stable and consistent preference, which in turn increases trust and long-term relationships between brands and consumers. In an increasingly fierce competition, maintaining customer loyalty is not just about maintaining market share, but also about building a solid foundation for business growth and sustainability. Therefore, an effective strategy to increase brand loyalty is essential to differentiate yourself and gain a competitive advantage in the market.
Co-Authors Aprilia, Natasya Eka Kusdiyanto Kusdiyanto, Kusdiyanto Susanto, Dimas Audy