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All Journal Bahastra: Jurnal Pendidikan Bahasa dan Sastra Indonesia
Harefa, Boisman
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Languange, Linguistic, Communication & Media

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PERSPEKTIF TEORI WACANA VAN DIJK DALAM PIDATO PERDANA PRABOWO-GIBRAN USAI DITETAPKAN KPU JADI PEMENANG PILPPRES Br Tarigan, Cindy Claren; Sapta Rindu Simanjuntak, Dairi; Simbolon, Ronaida; Harefa, Boisman; Pandiangan, Friska; Aritonan, Riwando; Elfrida Simatupang, Dina; Br Purba, Rika
Jurnal Bahastra Vol 9, No 1 (2024)
Publisher : Universitas Islam Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30743/bahastra.v9i1.9462

Abstract

This research discusses the video broadcast of Prabowo-Gibran's first speech which was broadcast on the KompasTV YouTube media with the title "Prabowo-Gibran's First Speech after the KPU Legally Determines the Winner of the Presidential Election: Merdeka". The aim of this research is to analyze discourse elements using the Teum A model. The research method used in this research is descriptive qualitative. The data analysis technique used by the researcher is using content analysis and note taking to analyze the form or structure of sentences used by Prabowo-Gibran and the researcher found an emphasis made by using images, word order in the title, bolding of letters, use of capital letters, colons, and so on on the cover (clickbait) of videos broadcast on the KompasTV YouTube channel. The results of the analysis carried out by researchers are of course different from other videos broadcast on YouTube, this is due to ideological differences, the message to be conveyed in the discourse, the packaging in a video and so on
PERSPEKTIF TEORI WACANA VAN DIJK DALAM PIDATO PERDANA PRABOWO-GIBRAN USAI DITETAPKAN KPU JADI PEMENANG PILPPRES Br Tarigan, Cindy Claren; Sapta Rindu Simanjuntak, Dairi; Simbolon, Ronaida; Harefa, Boisman; Pandiangan, Friska; Aritonan, Riwando; Elfrida Simatupang, Dina; Br Purba, Rika
Jurnal Bahastra Vol 9, No 1 (2024): Edisi September 2024
Publisher : Universitas Islam Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30743/bahastra.v9i1.9462

Abstract

This research discusses the video broadcast of Prabowo-Gibran's first speech which was broadcast on the KompasTV YouTube media with the title "Prabowo-Gibran's First Speech after the KPU Legally Determines the Winner of the Presidential Election: Merdeka". The aim of this research is to analyze discourse elements using the Teum A model. The research method used in this research is descriptive qualitative. The data analysis technique used by the researcher is using content analysis and note taking to analyze the form or structure of sentences used by Prabowo-Gibran and the researcher found an emphasis made by using images, word order in the title, bolding of letters, use of capital letters, colons, and so on on the cover (clickbait) of videos broadcast on the KompasTV YouTube channel. The results of the analysis carried out by researchers are of course different from other videos broadcast on YouTube, this is due to ideological differences, the message to be conveyed in the discourse, the packaging in a video and so on
Retorika Ridwan Kamil Debat Calon Gubernur Pilkada DKI Jakarta 2024 Simbolon, Ronaida Raimunda; Simanjuntak, Dairi Sapta Rindu; Tarigan, Cindy Claren Br; Harefa, Boisman; Simatupang, Dina Elfrida
Jurnal Bahastra Vol 9, No 2 (2025)
Publisher : Universitas Islam Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30743/bahastra.v9i2.10581

Abstract

This study examines the video broadcast of the first debate of the 2024 DKI Jakarta gubernatorial candidates, aired on the TVOneNews YouTube channel under the title First Debate of the DKI Jakarta Gubernatorial Candidates. The central focus is the rhetorical analysis of the candidates’ speech during the debate. Employing a qualitative descriptive method, the research applies content analysis through listening and noting techniques to identify rhetorical patterns. The findings indicate the use of 17 distinct rhetorical devices, including alliteration, apostrophe, anaphora, antithesis, euphemism, hyperbole, irony, metaphor, and others, each serving specific persuasive functions. Additionally, the study highlights the strategic use of visual rhetoric in the video’s packaging, such as clickbait elements through image selection, bold typeface, capitalization, and punctuation in the video title to amplify audience engagement. These rhetorical and visual strategies collectively underscore ideological distinctions, persuasive intentions, and political branding efforts of the candidates. The research contributes to understanding how rhetorical expression and media presentation shape public perception and influence political discourse in digital platforms.
Co-Authors Aritonan, Riwando Br Purba, Rika Br Tarigan, Cindy Claren Elfrida Simatupang, Dina Pandiangan, Friska SIMANJUNTAK, DAIRI SAPTA RINDU Simatupang, Dina Elfrida Simbolon, Ronaida Simbolon, Ronaida Raimunda Tarigan, Cindy Claren Br