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All Journal Ranah Research : Journal of Multidisciplinary Research and Development Jurnal Pengabdian Sosial
Chandra, Chelsy
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Social Innovation Project The Development Of Kampung Jamu Chandra, Chelsy; Indrawati, Flavesya Gabriele; Navarro, Navarro; Agrita, Natania
Jurnal Pengabdian Sosial Vol. 1 No. 3 (2024): Januari
Publisher : PT. Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/qk69b032

Abstract

Kampung Jamu Karang Pilang is already known to several local communities. This Kampung Jamu has been around since the 60s, founded by their ancestors and continued by subsequent generations until today. Nearly 90% of the residents of Kampung Jamu sell herbal drinks, but there are no shops, they only sell them around on motorbikes. For marketing itself, the marketing of Kampung Jamu is not yet extensive. Each seller has their own area to sell, such as in Lakarsantri, Wiyung and the surrounding areas. Kampung Jamu has positive and good potential for development. Therefore, to increase sales of the Kampung Jamu business, we offer marketing training to residents there so that Kampung Jamu can be widely known by herbal connoisseurs. So, they not only get buyers from the surrounding area but also throughout Java because of their social media marketing and utilizing sophisticated technology. From the results of the survey and several considerations, this project was held, namely "Social Innovation Project The Development of Kampung Jamu".
Pengaruh Experiential Marketing, Emotional Value, dan Cost Value Terhadap Loyalitas Pelanggan Kopi Se-Indonesia Surabaya Susanto, Priscillia Sieny; Chandra, Chelsy; Oktavio, Adrie
Ranah Research : Journal of Multidisciplinary Research and Development Vol. 8 No. 2 (2026): Ranah Research : Journal Of Multidisciplinary Research and Development
Publisher : Dinasti Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/rrj.v8i2.2029

Abstract

This study examines the effect of experiential marketing, emotional value, and cost value on customer loyalty at Kopi Se-Indonesia Surabaya. The study used a quantitative cross-sectional method, with data collected through an online survey distributed to 160 customers who had made at least two purchases within the past year. The relationships between variables were analyzed using the PLS-SEM method with SmartPLS 4. The results show that experiential marketing has a significant positive effect on both emotional value and cost value. This suggests that the experiences customers have at the coffee shop contribute to how they perceive the value they receive. In addition, emotional value and cost value were found to significantly influence customer loyalty. Customers who feel comfortable, enjoy the atmosphere, and perceive the price as reasonable compared to the benefits received tend to show stronger loyalty toward the brand. These results highlight the importance of creating a positive in-store experience, including a comfortable environment and good interaction between staff and customers. This research enriches the literature on experiential marketing, emotional value, and cost value in the coffee shop industry, particularly among young consumers. Practically, the findings suggest that coffee shop businesses should focus on maintaining consistent customer experiences while ensuring that price, product quality, and service remain aligned to encourage long-term customer loyalty.
Co-Authors Adrie Oktavio Agrita, Natania Indrawati, Flavesya Gabriele Navarro, Navarro Susanto, Priscillia Sieny