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All Journal Jurnal Karya Abdi Masyarakat Jurnal Pengabdian Sosial
Ardila, Vira
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Strategi Peningkatan Kinerja Bisnis: Studi Kasus pada UMKM Kumau Laundry Lubuk Begalung Padang Mahelda, Selvia; Ananda, Dea; Pratiwi, Oktrisa; Ardila, Vira; Sari, Vivi Nila
Jurnal Pengabdian Sosial Vol. 1 No. 9 (2024): Juli
Publisher : PT. Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/qwe4pt75

Abstract

Penelitian ini bertujuan untuk menganalisis strategi peningkatan kinerja bisnis pada UMKM Kumau Laundry di Lubuk Begalung, Padang. Fokus utama penelitian adalah pada perilaku organisasi dan budaya kerja, yang dianggap sebagai faktor kunci dalam meningkatkan efektivitas operasional dan pertumbuhan bisnis. Pendekatan studi kasus digunakan dalam penelitian ini, dengan melibatkan metode wawancara mendalam, observasi langsung, dan analisis dokumen untuk mendapatkan gambaran yang komprehensif tentang dinamika internal dan tantangan yang dihadapi oleh UMKM ini. Hasil penelitian menunjukkan bahwa perilaku organisasi yang positif dan budaya kerja yang kuat berperan signifikan dalam meningkatkan kinerja bisnis. Selain itu, penelitian ini juga menemukan bahwa penerapan strategi peningkatan kinerja yang melibatkan pengembangan budaya kerja kolaboratif dan peningkatan keterlibatan karyawan dapat memberikan dampak positif terhadap efektivitas operasional. Rekomendasi praktis yang diberikan diharapkan dapat membantu UMKM lain dalam menghadapi tantangan serupa dan meningkatkan daya saing mereka di pasar yang semakin kompetitif.
Enhancing Work Culture and Organizational Behavior at Kumau Laundry MSME in Lubuk Begalung, Padang Mahelda, Selvia; Ananda, Dea; Pratiwi, Oktrisa; Ardila, Vira; Nila Sari, Vivi
Jurnal Karya Abdi Masyarakat Vol. 8 No. 2 (2024): Jurnal Karya Abdi Masyarakat
Publisher : LPPM Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jkam.v8i2.35454

Abstract

This community engagement initiative was designed to enhance organizational behavior and foster a productive work culture within Kumau Laundry, a household-scale MSME (Micro, Small, and Medium Enterprises) located in Lubuk Begalung, Padang. A participatory approach was employed through capacity-building workshops, the co-creation of shared organizational values, and the facilitation of internal communication mechanisms. Data were gathered through participatory observation, in-depth interviews, and focused group discussions. The outcomes reveal notable improvements in internal communication effectiveness, the consolidation of a collaborative work culture, better discipline management practices, and enhanced customer service quality. The findings suggest that modest, behavior-focused interventions can yield significant positive impacts on the organizational dynamics of household-scale MSMEs. The practical implications underscore the importance of incorporating soft skills development into MSME empowerment models, beyond the conventional focus on technical and business capacities. Nonetheless, the initiative faced limitations, including a restricted number of respondents and a short implementation period, indicating the need for longitudinal evaluations to assess the sustainability of these initial changes.
Co-Authors Ananda, Dea Mahelda, Selvia Nila Sari, Vivi Pratiwi, Oktrisa Sari, Vivi Nila