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All Journal Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Journal of Business Economics and Management
Windy Lestari Br Sihombing
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Religion Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Analisis Kepemimpinan Adaptif: Solusi UMKM Sup Iga Mas Sugi Menghadapi Tiga Tantangan Utama Bisnis Jordy Thereanda; Rihva Dwi Andanni; Windy Lestari Br Sihombing; Vivi Nila Sari
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 2 No 1 (2024): Juli - September
Publisher : CV. ITTC INDONESIA

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This research analyzes the application of adaptive leadership as a solution for Sup Iga Mas Sugi MSMEs in facing three main business challenges: intense competition, increasing raw material prices, and problems related to business premises. Using a qualitative approach with interview, observation and documentation study methods, this research aims to describe and analyze marketing mix strategies that can be implemented. The research results show that Sup Iga Mas Sugi MSMEs implement various adaptive strategies, including product differentiation through menu innovation, improving service quality, optimizing digital marketing, and developing delivery services. To overcome fluctuations in raw material prices, efficient supply chain management and menu diversification are implemented. The problem of less strategic locations is overcome through increasing online visibility and creating unique experiences for customers. This research concludes that the application of adaptive leadership is effective in overcoming these challenges, provides valuable insight into the application of this theory in the context of MSMEs in Indonesia, and provides practical guidance for MSME actors and policy makers to support the resilience and growth of the MSME sector in Indonesia.
Pengaruh Pengetahuan Keuangan Dan Persepsi Risiko Terhadap Keputusan Investasi Melalui Perilaku Keuangan Sebagai Variabel Intervening Pada UMKM Di Lubuk Begalung Kota Padang Windy Lestari Br Sihombing; Elfiswandi, Elfiswandi; Rindy Citra Dewi
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 3 (2026): Januari - Maret
Publisher : GLOBAL SCIENTS PUBLISHER

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This study aims to examine the effect of intellectual capital and capital structure on firm value with financial performance as an intervening variable in companies listed on the Indonesia Stock Exchange during the observation period of the study. Firm value is an important indicator used to assess management success in increasing shareholder wealth and reflecting market perceptions of company prospects. Internal factors such as capital structure policy and intellectual capital management are assumed to contribute to improving both performance and firm value. This research uses a quantitative approach with a causal design. The data used are secondary data derived from published annual financial statements obtained through the official Indonesia Stock Exchange database. The sampling technique applies purposive sampling based on data completeness and consistency criteria during the research period. The analytical methods include multiple regression analysis and path analysis to test both direct and indirect relationships among variables. The results indicate that intellectual capital has a significant effect on financial performance, while capital structure does not significantly affect financial performance. Financial performance has a significant effect on firm value. Indirectly, intellectual capital influences firm value through financial performance, whereas the indirect effect of capital structure through financial performance is not statistically strong. These findings imply that efficient management of knowledge-based assets plays a more important role in enhancing firm value than leverage policy.
Co-Authors Elfiswandi, Elfiswandi Jordy Thereanda Rihva Dwi Andanni Rindy Citra Dewi Vivi Nila Sari