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All Journal Jurnal Ekonomi, Akuntansi dan Perpajakan Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Daniel Budiyanto
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Strategi Kampanye Kreatif Untuk Meningkatkan Penjualan: Studi Kasus Toko Sepatu dan Sandal Needshoes Ahmad Nadhim Musyarof; Agus Wahyudi; Daniel Budiyanto; Mochammad Daffa Esta Firdaus
Jurnal Ekonomi, Akuntansi, dan Perpajakan Vol. 1 No. 3 (2024): Agustus: Jurnal Ekonomi, Akuntansi, dan Perpajakan (JEAP)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jeap.v1i3.299

Abstract

In an era of increasingly fierce business competition, creative and innovative marketing strategies are an important factor to attract consumer attention and encourage sales. This article presents a case study from a shoe and sandal shop NeedShoes which succeeded in improving its business performance through a unique and interesting creative campaign. Using historical methods, literature studies, and case studies, this article explores the background of the shoe and sandal retail industry, analyzes NeedShoes' creative campaigns in depth, and identifies success factors, challenges, and valuable lessons that can be adopted by other businesses.
Analisis Fasilitas dan Kualitas Pelayanan terhadap Kepuasan Pelanggan di SPBU 53.612.67 Daniel Budiyanto; Agung Dwi Nugroho
Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis Vol. 4 No. 1 (2025): Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupsim.v4i1.4419

Abstract

This study aims to examine the role of facilities and service quality in influencing customer satisfaction at SPBU (gas station) 53.612.67 Arteri Baru Porong. As fuel remains a primary energy source for transportation, the availability and functionality of SPBUs are essential to support daily mobility. The research adopts a qualitative descriptive approach through in-depth interviews with selected SPBU customers using purposive sampling. Findings reveal that both the completeness and convenience of facilities, along with the quality of service provided by staff, significantly impact customer satisfaction. Well-maintained amenities such as restrooms, prayer rooms, and rest areas, combined with prompt and friendly service, enhance the overall customer experience. These results highlight the importance of continuous improvement in service delivery and facility maintenance as strategic efforts to strengthen customer loyalty and improve SPBU competitiveness in the energy sector.
Co-Authors Agung Dwi Nugroho Agus Wahyudi Ahmad Nadhim Musyarof Mochammad Daffa Esta Firdaus