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All Journal GANEC SWARA
MAHARANI, DESAK PUTU SEPTI YUNI
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Agriculture, Biological Sciences & Forestry Education Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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PENGARUH KUALITAS PELAYANAN, KERAGAMAN PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN DI TOKO WIDIA COLLECTION BALI ASTANA, I GUSTI MADE OKA; MAHARANI, DESAK PUTU SEPTI YUNI
GANEC SWARA Vol 18, No 3 (2024): September 2024
Publisher : Universitas Mahasaraswati K. Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35327/gara.v18i3.915

Abstract

This study aims to gather information on the impact of Service Quality, Product Diversity, and Promotion on Purchase Decisions at Widia Collection Store Bali. The study population includes all customers, both men and women, who shop at Widia Collection Store Bali, with a sample size of 80 people. Data collection was conducted using the SPSS Version 25.00 for Windows application. The results of the study indicate that Service Quality has a positive effect on Purchase Decisions at Widia Collection Store Bali, with a t-value greater than the t-table value (3.551 > 1.667) and a significance level of 0.001 < 0.05. Product Diversity also has a positive effect on Purchase Decisions, with a t-value greater than the t-table value (2.349 > 1.667) and a significance level of 0.021 < 0.05. Additionally, Promotion has a positive effect on Purchase Decisions at Widia Collection Store Bali, with a t-value greater than the t-table value (2.641 > 1.667) and a significance level of 0.010 < 0.05.
Co-Authors I Gusti Made Oka Astana