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All Journal Journal of Economics and Business UBS Journal of Law, Poliitic and Humanities
Musjab, Imam
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Humanities Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

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Application Of Utmost Good Faith Principles In Resolving Insurance Claim Disputes In Indonesian Courts Musjab, Imam
Journal of Law, Politic and Humanities Vol. 4 No. 4 (2024): (JLPH) Journal of Law, Politic and Humanities (May-June 2024)
Publisher : Dinasti Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jlph.v4i4.434

Abstract

The purpose of this study is to examine the Application of the Principle of Utmost Good Faith in the Settlement of Insurance Claim Disputes in Indonesian Courts. This study uses a normative juridical legal research method with a case approach to Decision Number 62/Pdt.G/2020/PN.Bpp and is analyzed using an evaluative method. The results of the study show that in the evidentiary process in court proceedings, each party must be able to prove that they have acted in utmost good faith. The insured must be able to show that they have provided complete and accurate information when applying for insurance policies, while the insurer must be able to prove that they have processed claims in utmost good faith and in accordance with the provisions in the policy. If there is any ambiguity in the contract, the court will interpret it in the manner most favorable to the insured (contra proferentem rule), provided that the interpretation is still within the corridor of applicable laws and regulations.
Analisis Strategi Branding Dan Pemasaran Great Eastern General Insurance Di Indonesia: Pendekatan Teori Pemasaran Dan Persepsi Konsumen Musjab, Imam
Journal of Economics and Business UBS Vol. 15 No. 1 (2026): Journal of Economics and Business UBS
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/vcxhbv47

Abstract

Penelitian ini menganalisis strategi branding dan pemasaran PT Great Eastern General Insurance Indonesia (GEGI) menggunakan pendekatan teori pemasaran dan persepsi konsumen untuk menilai sejauh mana strategi tersebut membangun ekuitas merek (brand equity) dan mendukung pertumbuhan bisnis. Studi berangkat dari karakter jasa asuransi yang bersifat intangible, berisiko tinggi, dan sangat bergantung pada trust, sehingga penguatan reputasi, konsistensi pesan, serta pengalaman layanan (terutama klaim) menjadi penentu diferensiasi. Penelitian menggunakan desain studi kasus dengan pendekatan kualitatif. Data dikumpulkan melalui wawancara mendalam, diskusi terarah bila relevan, observasi terbatas pada touchpoints layanan, dan telaah dokumen internal–eksternal. Analisis dilakukan melalui reduksi–penyajian–penarikan kesimpulan, disertai triangulasi sumber untuk meningkatkan kredibilitas temuan. Faktor internal (kekuatan–kelemahan) dan eksternal (peluang–ancaman) disintesis melalui kerangka SWOT dan diturunkan menjadi rekomendasi strategis TOWS (SO/WO/ST/WT). Hasil menunjukkan GEGI memiliki kekuatan pada dukungan grup, kredibilitas korporasi, dan capability layanan; namun masih menghadapi tantangan awareness relatif dibanding pemimpin pasar serta kebutuhan akselerasi pengalaman digital end-to-end. Secara strategis, penelitian merekomendasikan komunikasi berbasis bukti (proof-based branding), penguatan CRM dan pemasaran digital always-on, serta konsistensi pengalaman layanan lintas kanal untuk memperkuat brand trust dan loyalitas.
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