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All Journal Management and Sustainable Development Journal Jurnal Riset Manajemen dan Bisnis EQUILIBRIUM : JURNAL BISNIS DAN AKUNTANSI (EJBA)
Andreas Ari Sukoco
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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Citra Gerai dan Atribut Ekstrinsik pada Produk Private Labe Andreas Ari Sukoco
EQUILIBRIUM - Jurnal Bisnis dan Akuntansi Vol. 14 No. 1 (2020): EQUILIBRIUM - Jurnal Bisnis dan Akuntansi (EJBA)
Publisher : Universitas Kristen Immanuel

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61179/ejba.v14i1.168

Abstract

Penelitian ini bertujuan untuk melihat sejauh mana kemasan dan harga dari produk private label memiliki dampak terhadap niat beli konsumen. Penelitian ini juga ingin melihat sejauh mana aspek gerai dari retailer bisa menjadi daya tarik bagi konsumen. Penelitian ini juga mengkaitkan aspek profil konsumen dengan persepsi terhadap atribut produk dan gerai retailer. Penelitian di lakukan di Yogyakarta dengan pengambilan sampel pada beberapa gerai Indomaret. Responden yang diambil adalah mereka yang berbelanja pada gerai tersebut dengan latar belakang sosial ekonomi dan demografi yang beragam. Hasil penelitian dengan menggunakan alat analisis Structural Equation Modelling (SEM) menunjukkan bahwa atribut kemasan dan harga memiliki pengaruh yang signifikan terhadap niat beli. Citra gerai yang baik berdampak pada persepsi konsumen terhadap atribut produk private label. Temuan lain menunjukkan bahwa private label belum cukup dikenal pada beberapa segmen tertentu.
PENGARUH PROMOSI, KUALITAS PRODUK DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN MAHASISWA MEMILIH IPHONE111 Rejifzi Difigradez; Andreas Ari Sukoco
Management and Sustainable Development Journal Vol. 6 No. 2 (2024): Management and Sustainable Development Journal
Publisher : Department of Management - Institut Shanti Bhuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46229/msdj.v6i2.805

Abstract

This research aims to find out whether promotion, product quality, brand image influence students' decisions in choosing iPhone 11. This research uses a quantitative approach using primary data and secondary data. The sampling technique used was purposive sampling by looking at the criteria for student respondents who had ever purchased or used an Apple iPhone 11 brand cellphone product. To test the questionnaire, validity and reliability tests were used. The research results show that iPhone 11 enthusiasts are not only women. There are also many men who use this product, but the majority of those who use the iPhone 11 are mostly women with an average monthly expenditure of IDR 1,000,000 – IDR 2,000,000. The validity test results were also declared good and met the standards because the results obtained were greater than the predetermined value, namely 0.50, so they were declared valid for research. Hypothesis testing shows that promotion, product quality and brand image influence purchasing decisions
MODEL PEMBELIAN PRODUK PRIVATE LABEL Andreas Ari Sukoco
Jurnal Riset Manajemen dan Bisnis Vol. 9 No. 2 (2014): Jurnal Riset Manajemen dan Bisnis
Publisher : Fakultas Bisnis Universitas Kristen Duta Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21460/jrmb.v9i2.217

Abstract

ABSTRACT The growing of modern market such as minimarket, supermarket, and hypermarket has an impact on customer shopping behavior especially in development countries. Retail business offer manufactured product and private label product. Recently, private label product is growing up above manufactured product. The aim of this paper is to develop the model of buying private label product. This paper show that the buying of private label has formed some factors. This paper compile and analysis several researches that was done in India, China, Malaysia and Indonesian. The model reveals that quality, price, packaging, brand, consumer characteristics, and retail images affect the buying of private label. Keywords: private label, perception, quality, price, brand, packaging, store images, consumer characteristic, buying behavior ABSTRAK Tumbuhnya pasar modern seperti minimarket, supermarket, dan hypermarket memiliki dampak pada perilaku belanja pelanggan terutama di negara berkembang. Bisnis ritel menawarkan produk manufaktur dan produk label privat. Baru-baru ini, produk label privat tumbuh di atas produk manufaktur. Tujuan dari makalah ini adalah untuk mengembangkan suatu model pembelian produk label privat. Makalah ini menunjukkan bahwa pembelian label privat telah membentuk beberapa faktor. Tulisan ini mengkompilasi dan menganalisis beberapa penelitian yang dilakukan di India, Cina, Malaysia dan Indonesia. Model ini mengungkapkan bahwa kualitas, harga, kemasan, merek, karakteristik konsumen, dan citra ritel mempengaruhi pembelian label privat. Kata kunci: label privat, persepsi, kualitas, harga, merek, kemasan, citra toko, karakteristik konsumen, perilaku pembelian
Co-Authors Rejifzi Difigradez