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All Journal SEIKO : Journal of Management & Business Mattawang: Jurnal Pengabdian Masyarakat Golden Ratio of Marketing and Applied Psychology of Business
Hajjad, Mu’fidatul Nurul
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Humanities Computer Science & IT Economics, Econometrics & Finance Education Public Health Social Sciences

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Analysis of Marketing Strategies and Prices in Increasing Sales Huriasyahra, H.; Ramli, R.; Hajjad, Mu’fidatul Nurul
Golden Ratio of Marketing and Applied Psychology of Business Vol. 4 No. 2 (2024): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v4i2.1162

Abstract

This study aims to determine the marketing strategy for increasing sales at Toko Naya Shop Mamuju. The research employs qualitative methods, with data collected through observation and interviews. The study was conducted at Toko Naya Shop Mamuju, where the shop's owner was the research informant. The interview data were analyzed using SWOT analysis. The results indicate that Toko Naya Shop Mamuju has the following internal factors: four strengths with a total score of 1.05 and four weaknesses with a total score of 1.2. As for external factors, the shop has four opportunities with a total score of 1.03 and four threats with a total score of 0.96. Based on this analysis, Toko Naya Shop Mamuju is positioned in quadrant III, suggesting that the appropriate strategy to adopt is the Turnaround Strategy, a defensive strategy. Although the shop is in a weak position, it has significant opportunities. Therefore, Toko Naya Shop should revise its previous strategy and adopt a new one that aligns with the existing opportunities. The alternative strategies that Toko Naya Shop can implement to increase sales include Increasing business capital to provide fashion products that align with the community's needs, particularly in Mamuju City. Leveraging the development of information technology and using social media as a promotional tool to reach a wider audience and attract potential customers.Increasing the availability of clothing stock to meet the ever-growing fashion demands of the community.Offering wholesale services that reflect current fashion trends.
Implementasi Budaya Kerja “IDE TO MALAQBI” Dalam Mendisipinkan Pegawai Pada Badan Kepegawaian Daerah Provinsi Sulawesi Barat Hajjad, Mu’fidatul Nurul
SEIKO : Journal of Management & Business Vol 6, No 1 (2023): January - Juny
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i1.4121

Abstract

Penelitian ini bertujuan untuk mengetahui bentuk budaya kerja Ide To Mallaqbi yang diimplementasikan untuk Mendisiplinkan Pegawai Pada Kantor Badan Kepegawaian Daerah Provinsi Sulawesi Barat. Dari hasil penelitian ini menunjukkan bahwa Budaya kerja ide to malaqbi dapat mendisiplinkan pegawai dimana setiap pegawai diharapkan mengaktualisasikan nilai integritas berupa kepatuhan dan menjunjung kedisiplinan dalam bekerja dengan etos kerja yang baik hingga menciptakan pegawai yang memiliki semangat, kerja hingga tercapai komitmen kerja pegawai melalui tutur perkataan yang baik (malaqbiq pau), memiliki sikap yang baik tercermin dari perilaku hormat pada pempinan dan rekan kerja yang lebih tua dari segi usia (malaqbiq kedo), dan berkelakuan baik dalam bergaul dengan sesama rekan kerja (malaqbiq gauq) hingga mengarah pada sistem sosial dengan bekerja sama dalam pencapaian tujuan Kantor Badan Kepegawaian Daerah Provinsi Sulawesi Barat. Dan terbangunnya Budaya kerja ide to malaqbi dalam mendisiplinkan pegawai, hingga saat ini dapat terlihat dari kebiasaan-kebiasaan seperti 3 S (Senyum,Sapa,Salam) yang telah diterapakan. Dan pegawai mampu bekerja sama yang baik dengan pegawai lainnya dalam menjalankan tugas dan tanggung jawab yang diberikan pimpinan pada Kantor Badan Kepegawaian Daerah Provinsi Sulawesi Barat. Kata Kunci: Budaya “Ide To Malaqbi”, Kedisiplinan Pegawai
The PKM: Enhancing the Capacity and Professionalism of the Merah Putih Cooperative through Business Proposal Writing Training in Lumika Village, Bonehau District, Mamuju Regency: English DSA, Jeffriansyah; Mariam, Mariam; J, Rhena; Hajjad, Mu’fidatul Nurul; Yusuf S.A.P., Andi Muhammad Ridho
Mattawang: Jurnal Pengabdian Masyarakat Vol. 6 No. 3 (2025)
Publisher : Yayasan Ahmar Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.mattawang4321

Abstract

This community service program aims to enhance the capacity of the Merah Putih Cooperative in Lumika Village, Bonehau District, Mamuju Regency, through training in business proposal preparation. The program was implemented using a participatory approach involving needs identification, intensive training, and mentoring. The results showed a 42% increase in participants' understanding of proposal structure, financial projections, and loan simulation. Participants successfully drafted a comprehensive business proposal, including a three-year cash flow projection and a loan simulation of IDR 50 million with a flat interest rate of 6% per year. The activity proves that practice-based training can improve cooperative members' skills and strengthen their confidence in business management. This initiative also demonstrates the role of universities as catalysts for rural economic development through business literacy and cooperative governance.
Co-Authors DSA, Jeffriansyah Huriasyahra, H. J, Rhena Mariam Mariam, Mariam Ramli, R. Yusuf S.A.P., Andi Muhammad Ridho