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All Journal SEIKO : Journal of Management & Business Mattawang: Jurnal Pengabdian Masyarakat Golden Ratio of Marketing and Applied Psychology of Business Golden Ratio of Human Resource Management
Hajjad, Mu’fidatul Nurul
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Humanities Computer Science & IT Economics, Econometrics & Finance Education Public Health Social Sciences

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Analysis of Marketing Strategies and Prices in Increasing Sales Huriasyahra, H.; Ramli, R.; Hajjad, Mu’fidatul Nurul
Golden Ratio of Marketing and Applied Psychology of Business Vol. 4 No. 2 (2024): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v4i2.1162

Abstract

This study aims to determine the marketing strategy for increasing sales at Toko Naya Shop Mamuju. The research employs qualitative methods, with data collected through observation and interviews. The study was conducted at Toko Naya Shop Mamuju, where the shop's owner was the research informant. The interview data were analyzed using SWOT analysis. The results indicate that Toko Naya Shop Mamuju has the following internal factors: four strengths with a total score of 1.05 and four weaknesses with a total score of 1.2. As for external factors, the shop has four opportunities with a total score of 1.03 and four threats with a total score of 0.96. Based on this analysis, Toko Naya Shop Mamuju is positioned in quadrant III, suggesting that the appropriate strategy to adopt is the Turnaround Strategy, a defensive strategy. Although the shop is in a weak position, it has significant opportunities. Therefore, Toko Naya Shop should revise its previous strategy and adopt a new one that aligns with the existing opportunities. The alternative strategies that Toko Naya Shop can implement to increase sales include Increasing business capital to provide fashion products that align with the community's needs, particularly in Mamuju City. Leveraging the development of information technology and using social media as a promotional tool to reach a wider audience and attract potential customers.Increasing the availability of clothing stock to meet the ever-growing fashion demands of the community.Offering wholesale services that reflect current fashion trends.
Implementasi Budaya Kerja “IDE TO MALAQBI” Dalam Mendisipinkan Pegawai Pada Badan Kepegawaian Daerah Provinsi Sulawesi Barat Hajjad, Mu’fidatul Nurul
SEIKO : Journal of Management & Business Vol 6, No 1 (2023): January - Juny
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i1.4121

Abstract

Penelitian ini bertujuan untuk mengetahui bentuk budaya kerja Ide To Mallaqbi yang diimplementasikan untuk Mendisiplinkan Pegawai Pada Kantor Badan Kepegawaian Daerah Provinsi Sulawesi Barat. Dari hasil penelitian ini menunjukkan bahwa Budaya kerja ide to malaqbi dapat mendisiplinkan pegawai dimana setiap pegawai diharapkan mengaktualisasikan nilai integritas berupa kepatuhan dan menjunjung kedisiplinan dalam bekerja dengan etos kerja yang baik hingga menciptakan pegawai yang memiliki semangat, kerja hingga tercapai komitmen kerja pegawai melalui tutur perkataan yang baik (malaqbiq pau), memiliki sikap yang baik tercermin dari perilaku hormat pada pempinan dan rekan kerja yang lebih tua dari segi usia (malaqbiq kedo), dan berkelakuan baik dalam bergaul dengan sesama rekan kerja (malaqbiq gauq) hingga mengarah pada sistem sosial dengan bekerja sama dalam pencapaian tujuan Kantor Badan Kepegawaian Daerah Provinsi Sulawesi Barat. Dan terbangunnya Budaya kerja ide to malaqbi dalam mendisiplinkan pegawai, hingga saat ini dapat terlihat dari kebiasaan-kebiasaan seperti 3 S (Senyum,Sapa,Salam) yang telah diterapakan. Dan pegawai mampu bekerja sama yang baik dengan pegawai lainnya dalam menjalankan tugas dan tanggung jawab yang diberikan pimpinan pada Kantor Badan Kepegawaian Daerah Provinsi Sulawesi Barat. Kata Kunci: Budaya “Ide To Malaqbi”, Kedisiplinan Pegawai
The PKM: Enhancing the Capacity and Professionalism of the Merah Putih Cooperative through Business Proposal Writing Training in Lumika Village, Bonehau District, Mamuju Regency: PKM Meningkatan Kapasitas dan Profesionalisme Koperasi Merah Putih melalui Pelatihan Pembuatan Proposal Bisnis di Desa Lumika Kecamatan Bonehau Kabupaten Mamuju DSA, Jeffriansyah; Mariam, Mariam; J, Rhena; Hajjad, Mu’fidatul Nurul; Yusuf, Andi Muhammad Ridho
Mattawang: Jurnal Pengabdian Masyarakat Vol. 6 No. 3 (2025)
Publisher : Yayasan Ahmar Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.mattawang4321

Abstract

This community service program aims to enhance the capacity of the Merah Putih Cooperative in Lumika Village, Bonehau District, Mamuju Regency, through training in business proposal preparation. The program was implemented using a participatory approach involving needs identification, intensive training, and mentoring. The results showed a 42% increase in participants' understanding of proposal structure, financial projections, and loan simulation. Participants successfully drafted a comprehensive business proposal, including a three-year cash flow projection and a loan simulation of IDR 50 million with a flat interest rate of 6% per year. The activity proves that practice-based training can improve cooperative members' skills and strengthen their confidence in business management. This initiative also demonstrates the role of universities as catalysts for rural economic development through business literacy and cooperative governance.
The Effect of Job Satisfaction and Job Insecurity on Employee Turnover Intention Yusuf, Sulfani; Ferils, Muh.; Hajjad, Mu’fidatul Nurul
Golden Ratio of Human Resource Management Vol. 3 No. 2 (2023): March - July
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grhrm.v3i2.678

Abstract

The objectives of this study are: 1. To determine the effect of job satisfaction and job insecurity partially on employee turnover intention at PT. Suraco Jaya Abadi Motor Mamuju. 2. To determine the effect of job satisfaction and job insecurity simultaneously on employee turnover intention at PT. Suraco Jaya Abadi Motor Mamuju. This research is a quantitative study with two independent variables and one dependent variable with the test tools to be used, namely 1) validity test, 2) reliability test, 3) multiple linear regression test, t test (partial) and f test (Simultaneous). The sample used in this study was 30 respondents. Research data processing using multiple linear regression with SPSS version 24.0 software tools to read the direction of the influence of the independent variable on the dependent variable partially t test and f test. The results showed that job satisfaction has no influence and is not partially significant on employee turnover intention at PT. Suraco Jaya Abadi Motor Mamuju. Job discomfort has a significant effect partially on employee turnover intention at PT. Suraco Jaya Abadi Motor Mamuju. The results also show that job satisfaction and job insecurity have no influence and are not significant simultaneously on employee turnover intention at PT. Suraco Jaya Abadi Motor Mamuju.
The Influence of Organizational Climate, Work Discipline, and Work Motivation on Employee Performance at The Office Education and Culture Office Syam, Akbar; Heryati, Yati; Hajjad, Mu’fidatul Nurul
Golden Ratio of Human Resource Management Vol. 4 No. 2 (2024): March - July
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grhrm.v4i2.679

Abstract

This research design is quantitative research, which has the aim of knowing the organizational climate, work discipline, and work motivation on team member performance by taking research locations at the Office of Education and Culture of West Sulawesi Province. This study aims to find more deeply related to organizational conditions and team member attitudes in dealing with differences between employees, as well as the attitude of team member discipline at work as team member motivation to work as part of motivation. This study uses multiple linear regression analysis methods because it uses three independent variables and one dependent variable; the research tool uses a questionnaire using a sample of 100 respondents using total sampling who have the status of State Civil Apparatus (ASN) at the Office of Education and Culture of West Sulawesi Province. The t-test results in the table show that the t-value of the organizational climate variable (X1) is 4.192 while the t-estimated value is 1.66105 with a significant value of 0.000 <0.05. So that Ha is accepted and Ho is rejected. Work discipline (X2) is 7.544, while the t-estimated value is 1.66105. So it can be seen that t-calculated> t-estimated, so Ha is accepted and Ho is rejected, meaning that the work discipline variable significantly affects the performance of the West Sulawesi Provincial Education and Culture Office employees. Work motivation (X3) amounted to 9.052, while the t-estimated value was 1.66105. So, it can be seen that t-calculated> t-estimated, with a significant value of 0.000 <0.05. So that Ha is accepted and Ho is rejected. The simultaneous test results show that the f-value is 22.934> f-estimated 2.70 with a significant level of 0.000 <0.05, so this regression model can be used for team member performance variables at the West Sulawesi Provincial Education and Culture Office.
The Effect of Service Quality and Passenger Fares on Consumer Decisions Using DAMRI Buses Astuti, Dina; Heryati, Yati; Hajjad, Mu’fidatul Nurul
Golden Ratio of Marketing and Applied Psychology of Business Vol. 4 No. 2 (2024): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v4i2.682

Abstract

This study aims to assess the impact of service quality and passenger fares on consumer decisions regarding the use of the Mamuju Branch Damri Bus. Specifically, the research has two primary objectives: first, to determine the individual influences of service quality and passenger fares on consumer decisions; and second, to explore the combined effect of both factors on these decisions. Employing a quantitative research approach, the study utilizes two independent variables (service quality and passenger fares) and one dependent variable (consumer decision to use the Mamuju Branch Damri Bus). The methodology includes the application of multiple statistical tests to ensure the validity and reliability of the data collected. These tests include a validity test to ascertain the appropriateness of the research instruments, a reliability test to ensure consistent results, and multiple linear regression to analyze the impact of independent variables on the dependent variable. Additionally, t-tests (partial) and F-tests (simultaneous) are conducted to examine the significance of the effects. A sample of 96 respondents was selected for this study, and data were processed using SPSS software version 24.0. This facilitated a detailed analysis of how service quality and passenger fares influence consumer decisions, both individually and collectively. The findings revealed that both service quality and passenger fares significantly affect consumer decisions to use the Damri Bus at the Mamuju Branch, individually and in combination. This underscores the importance of these factors in shaping consumer behaviors and preferences in the context of public transportation.
Co-Authors dina Astuti DSA, Jeffriansyah Heryati, Yati Huriasyahra, H. J, Rhena Mariam Mariam, Mariam Muh. Ferils Ramli, R. syam, akbar Yusuf, Andi Muhammad Ridho Yusuf, Sulfani