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All Journal Madani: Multidisciplinary Scientific Journal Majapahit Journal of Islamic Finance dan Management Majapahit Journal of Islamic Finance dan Management
Nurcahya, Wilma Arum
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Penerapan Uji Asumsi Klasik Untuk Mendeteksi Kesalahan Pada Data Sebagai Upaya Menghindari Pelanggaran Pada Asumsi Klasik Nurcahya, Wilma Arum; Arisanti, Nadia Prasista; Hanandhika, Audrey Nabilla
Madani: Jurnal Ilmiah Multidisiplin Vol 1, No 12 (2024): Madani, Vol. 1 No. 12 2024
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

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Abstract

In this research, the focus of discussion is on solving problems from 4 tests, including the normality test, multicollinearity test, heteroscedasticity test, and autocorrelation test. The aim is to find out the efforts that researchers can make in overcoming problems in testing classical assumptions so that research data is valid and can be accounted for. This research was carried out with a literature review adopting a comparative descriptive approach which was carried out to examine problems theoretically in comparing modern econometrics with various methods of violating classical assumption tests, namely the normality test, multicollinearity test, heteroscedasticity test and autocorrelation test. The normality test is a test to find out whether research data has a normal distribution or not. The purpose of the multicollinearity test is to detect whether there is a relationship between the independent variables. The heteroscedasticity test is to test whether the error variance in each time period is different. And the last one is the autocorrelation test which is used to conceptualize the correlation between variables and time periods.
Analysis of the Effect of Green Advertising and Green Innovation on the Purchase Intention of Environmentally Friendly Products Mediated by Knowledge of Environmentally Friendly Products Nurcahya, Wilma Arum; Susila, Ihwan
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 2 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i2.528

Abstract

This study aims to analyze the use of green advertising and green innovation by companies to increase consumers' knowledge of green products, which will then influence consumers' green purchase intentions, in the context of environmentally friendly beauty products. In this study, data collection was conducted through an online survey using a questionnaire distributed to respondents containing questions about the variables involved. The sampling technique used was purposive sampling, which is a non-probability sampling technique. The respondents selected were consumers who use or are familiar with environmentally friendly beauty products. A total of 150 respondents were obtained in this study. Data was analyzed using PLS-SEM to validate the research construct model using the SmartPLS analysis software tool. The results of this study indicate that green advertising and green innovation have a positive and significant effect on green product knowledge and green purchase intention. Green product knowledge has a positive and significant effect on green purchase intention. Green advertising does not have a positive effect on green purchase intention.
Analysis of the Effect of Green Advertising and Green Innovation on the Purchase Intention of Environmentally Friendly Products Mediated by Knowledge of Environmentally Friendly Products Nurcahya, Wilma Arum; Susila, Ihwan
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 2 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i2.528

Abstract

This study aims to analyze the use of green advertising and green innovation by companies to increase consumers' knowledge of green products, which will then influence consumers' green purchase intentions, in the context of environmentally friendly beauty products. In this study, data collection was conducted through an online survey using a questionnaire distributed to respondents containing questions about the variables involved. The sampling technique used was purposive sampling, which is a non-probability sampling technique. The respondents selected were consumers who use or are familiar with environmentally friendly beauty products. A total of 150 respondents were obtained in this study. Data was analyzed using PLS-SEM to validate the research construct model using the SmartPLS analysis software tool. The results of this study indicate that green advertising and green innovation have a positive and significant effect on green product knowledge and green purchase intention. Green product knowledge has a positive and significant effect on green purchase intention. Green advertising does not have a positive effect on green purchase intention.
Co-Authors Arisanti, Nadia Prasista Hanandhika, Audrey Nabilla Ihwan Susila