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All Journal Madani: Multidisciplinary Scientific Journal Socius: Social Sciences Research Journal
H, Henilia
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Physics Public Health Social Sciences Other

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Pengaruh Bahasa Indonesia Dalam Pengembangan Ilmu Pengetahuan H, Henilia
Madani: Jurnal Ilmiah Multidisiplin Vol 2, No 1 (2024): Madani, Vol. 2, No. 1 2024
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10511811

Abstract

Bahasa merupakan salah satu sarana untuk mencapai sasaran dan tujuan penelitian. Bagaimanapun baiknya sebuah penelitian, capaian dan sasaran tidak akan diperoleh jika tidak menerapkan unsur-unsur kebahasaan yang baik, benar, dan komunikatif. Penerapan kebahasaan yang baik dan peneliti yang andal salling menyokong dan mengukuhkan sehingga hasil penelitian akan optimal. Keselarasan data, logika, dan bahasa sebagai sarana komunikasi dibutuhkan agar keterbacaan teks lebih tinggi dan apa yang disajikan peneliti terpahami oleh pembaca. Karena hal tersebutlah, dilakukan penelitian tentang pengaruh bahasa Indonesia dalam pengembangan ilmu pengetahuan. Dalam penelitian ini akan digunakan metode deskriptif karena dianggap relevan dengan penelitian sebab memiliki ciri 1) memusatkan diri pada pemecahan masalah-masalah yang aktual dan 2) data yang dikumpulkan mula-mula disusun, dijelaskan, dan kemudian dianalisis. Berkaitan dengan sifat data yang akan dianalisis, kajian ini menggunakan metode padan sebagai alat penentu. Dari penelitian ini diharapkan dapat diidentifikasi kelemahan unsur bahasa Indonesia dalam pengembangan ilmu pengetahuan, dipetakan unsur kebahasaan yang digunakan, dan dibuat pedoman baku kebahasaan untuk pengembangan ilmu pengetahuan.Bahasa Indonesia, Pengembangan ilmu pengetahuan.
Pengaruh Gaya Bahasa Dalam Slogan Iklan di Televisi H, Henilia
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 1, No 6 (2024): Januari
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10511881

Abstract

One promotional way to attract active users and introduce their products is to create advertising features that include various slogans. Usually advertisements on television use a variety of languages as their promotional strategy and means of publication. However, in reality the public does not fully understand the meaning of various forms of slogan language variations and the function of slogan language variations in advertisements on television. This research aims to describe the language style used in advertising slogans for tea and coffee drinks on television, and the meaning contained in advertising slogans. The research subjects were advertising slogans broadcast on private television channels, namely RCTI, SCTV, INDOSIAR, ANTV, MNC TV, TRANS TV and GLOBAL TV, 2021-2023 edition. The object of research is the language style contained in the advertising slogans for the 2021-2023 edition. Data was obtained from advertising slogans for various products on television in the form of phrases, sentences and images advertising beverage products. This research method is descriptive qualitative. Qualitative methods are research that produces descriptive data, namely in the form of written/spoken words from people or observed behavior. Data collection techniques were carried out using observation techniques and note-taking techniques. The research instrument is a human instrument. Reliability test using intrarater and interrater. Data were analyzed using qualitative descriptive analysis. 
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