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All Journal Jurnal Manajemen Bisnis Eka Prasetya
Edy Purwo Saputro, Edy
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Humanities Economics, Econometrics & Finance

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The Success Factors Women Entrepreneurship in The Digital Era Edy Purwo Saputro, Edy; Irmawati, Irmawati
Jurnal Manajemen Bisnis Eka Prasetya Vol 10 No 2 (2024): Edisi September
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jmbep.v10i2.343

Abstract

The success of entrepreneurial factors in the digital era is related to a number of factors, both internal and external. This is a challenge for the development of entrepreneurship and the purpose of this research is to find out the success factors that influence entrepreneurship by setting observations in Solo involving 100 respondents. Tests with regression analysis and the results illustrate that the entrepreneurship and economics variables have a positive effect on entrepreneurship while the innovation and technology variables have no effect. This finding promises further research despite its limitations
The RESEARCH MAPPING: THE MILLENNIAL GENERATION AND CONSUMPTION OF FAKE PRODUCTS Edy Purwo Saputro, Edy; Irawati, Zulfa; Setyaningrum, Dewi Probowati
Jurnal Manajemen Bisnis Eka Prasetya Vol 10 No 2 (2024): Edisi September
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jmbep.v10i2.411

Abstract

Counterfeit products are not only a serious threat to the sustainability of the production process but also have a systemic impact on the economy and business economy. Therefore, the consumption of counterfeit products is a threat to marketing and on the other hand can damage the perception of the market leader. Therefore, research related to the consumption of counterfeit products in the current era is important. The long-term goal of this research is to build collective awareness to consume original products. The mapping results explain that there are various factors that influence behavior towards the consumption of counterfeit products, not only in Asia but also in Europe. Research findings show that there is a challenge to reduce the circulation of counterfeit products. Limitations and suggestions for further research are presented so that they can provide an overview of theoretical depth
Co-Authors Irmawati Irmawati Setyaningrum, Dewi Probowati Zulfa Irawati, Zulfa