Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Ekonomi dan Manajemen
Novri Wardana
Unknown Affiliation
Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Word Of Mouth, Harga Dan Cita RasaTerhadap Keputusan Pembelian Sambal Cumi Dan Udang Novri Wardana; Adcharina Pratiwi
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 8 (2024): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i8.1849

Abstract

This research aims to analyze the influence of Word of Mouth (WOM), price and taste on purchasing decisions for squid and shrimp chili sauce, especially for Sambel Domble customers. The research method used was a survey by distributing questionnaires to 100 respondents who were Sambel Domble customers. The collected data was tested using instrument tests using validity and reliability tests. The classical assumption test uses tests: multicollinearity, heteroscedasticity, autocorrelation and normality. Data analysis techniques use multiple linear regression tests, t tests, F tests and R² tests.The results of the research show that Word of Mouth (WOM), price and taste together have a significant influence on purchasing decisions for squid and shrimp chili sauce for Sambel Domble customers.
Co-Authors Adcharina Pratiwi