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All Journal MANAGER: Journal of Management and Administration Science Journal of Management and Social Sciences
Suriati Tirawani
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Effect of Revisit Intention on Brand Image in the Retail Industry: Brastagi Supermarket Suriati Tirawani; Syaifuddin; Sofyan Matondang
MANAGER: Journal of Management and Administration Science Vol. 2 No. 3 (2024): MANAGER: Journal of Management and Administration Science, April 2024
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/manager.v2i3.523

Abstract

More specifically, this research will investigate the factors that influence the perception of the Brastagi Supermarket brand. This research will focus on important factors that influence intention to revisit. How these components influence overall brand perception is the aim of this research. This research conducted a thorough case analysis with special emphasis on students studying at Prima Indonesia University to determine the preferences and behavior of this population. These findings will be presented by investigating these components in the context of the Brastagi supermarket. This research uses quantitative surveys and qualitative interviews. This method increases understanding of the complex relationship between intention to revisit and actions taken. It is hoped that the results of this research will contribute to academic research and provide advice to Brastagi Supermarket and other comparable retailers to improve their marketing strategies and encourage consumer participation. This research found that revisit intention has an effect on brand image in the retail industry.
The Effect Of Training And Work Involvement On Performance With Motivation As An Intervening Variable At The Fire And Rescue Service Of Medan City Vandi Saputra; Rosita Rosita; Fenny Krisna Marpaung; Betty Betty; Suriati Tirawani
Jurnal of Management and Social Sciences Vol. 2 No. 2 (2024): April : Journal of Management and Social Sciences
Publisher : CV. Aksara Global Akademia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59031/jmsc.v2i2.395

Abstract

The population is increasing every year and in line with the increasing number of dwellings in the city of Medan, the Fire and Rescue Service is needed to provide services in terms of creating peace and public order in the fire sub affairs so that the city government needs to pay special attention in improving equipment, facilities and infrastructure that support employees in order to carry out their duties properly. In terms of using the equipment and all facilities provided by the organization to work, employees must first be trained so that skills, knowledge and work attitudes are formed so that employees are able to make maximum use of all facilities. Organizational leaders who have been able to create a work atmosphere where employees' needs are met, considered and their development is supported will increase work involvement, especially employees of the Medan City Fire and Rescue Service in providing services to the community. Employees who are trained and have a high sense of work engagement will consistently show good performance with the support of motivation from the organization such as incentives and policies that facilitate employees in carrying out their duties. Leaders also need to consistently provide direction to members in achieving performance goals because employees will be better able to carry out tasks and challenges in their work. Research conducted in clarifying the influence between training and work involvement on performance through motivation with quantitative methods shows the study findings that training and work involvement have a positive effect on motivation, training and work involvement have a positive effect on performance. Motivation as an intervening variable between training and work engagement on performance has a positive effect. Meanwhile, training and work engagement have no simultaneous influence on motivation.
Co-Authors betty betty Marpaung, Fenny Krisna Rosita Rosita Syaifuddin Vandi Saputra