Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal International Journal of Electrical and Computer Engineering Indonesian Journal of Electrical Engineering and Computer Science
Patricio-Peralta, Cesar
Unknown Affiliation
Computer Science & IT Electrical & Electronics Engineering

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Big data analysis and its impact on the marketing industry: a systematic review Patricio-Peralta, Cesar; Mondragon, Jesús Zamora; Terrones, Luis Segura; Villacorta, Jimmy Ramirez
Indonesian Journal of Electrical Engineering and Computer Science Vol 35, No 2: August 2024
Publisher : Institute of Advanced Engineering and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11591/ijeecs.v35.i2.pp1032-1040

Abstract

This systematic review focused on understanding the impact of big data on marketing productivity, following the guidelines of systematic literature reviews and using the PICOC (problem/population, intervention, comparison, results, context) method. 50 high-impact articles were selected in Scopus, prioritizing those in the areas of engineering, computer science and business, and published between 2020 and 2023. These articles, selected for their relevance and contribution to the study objectives, showed that the big data offers notable benefits in the marketing industry. The ability to customize marketing strategies to individual customer needs, improved optimization, and a better understanding of customer behaviors and preferences were key aspects. These findings highlight how big data can boost productivity in marketing, strengthening customer relationships and increasing loyalty by improving understanding and adaptation to the specific demands and preferences of each customer. This deeper, more personalized approach to consumers represents a significant shift in the effectiveness and efficiency of marketing strategies in the current era.
Blockchain as a digital governance tool: A systematic review Patricio-Peralta, Cesar; Villacorta, Jimmy Ramirez; Sánchez, Milton Amache; Meneses, Jacker Paredes; Mondragon, Jesús Zamora; Terrones, Luis Segura; Santos, Paul Torres; Manrique, César Veliz; Peralta, Walter Patricio
International Journal of Electrical and Computer Engineering (IJECE) Vol 15, No 4: August 2025
Publisher : Institute of Advanced Engineering and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11591/ijece.v15i4.pp3986-3995

Abstract

This systematic review explores the implementation of blockchain technology as a digital governance tool, focusing specifically on the Peruvian context. In the digital transformation era, blockchain has established itself as an innovative solution to manage and authenticate information. This research focuses on optimizing administrative and governmental processes in Peru, a country where document verification is crucial in legal, financial, educational, and medical procedures. The methodology used follows the problem/population, intervention, comparison, outcome, context (PICOC) model. 56 high-impact articles were selected in Scopus, prioritizing those in the areas of engineering, computer science, and business, and published between 2022 and 2025. The objective was to define the scope and structure of the research questions. These questions address the implementation of blockchain and its applications in digital governance to ensure security and reliability in administrative procedures. Through a comprehensive literature review, we seek to provide a comprehensive view of how blockchain could transform the interaction between citizens and the Peruvian government by automating document verification. In addition, successful cases from other countries and similar sectors will be analyzed, evaluating their feasibility and applicability in the Peruvian context. This approach will allow us to identify both the potential benefits and the challenges and implications associated with the integration of blockchain into government processes in Perú.
Co-Authors Manrique, César Veliz Meneses, Jacker Paredes Mondragon, Jesús Zamora Peralta, Walter Patricio Sánchez, Milton Amache Santos, Paul Torres Terrones, Luis Segura Villacorta, Jimmy Ramirez