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All Journal JANAKA : JURNAL PENGABDIAN MASYARAKAT KEWIRAUSAHAAN INDONESIA Economic: Journal Economic and Business Tintamas: Jurnal Pengabdian Indonesia Emas
Hidayat, Asnawi
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Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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KAJIAN POTENSI EKOWISATA DI KAWASAN KAMPUNG PURBA DAYU KECAMATAN GONDANGREJO KABUPATEN KARANGANYAR Jaelani, Jaelani; Marsudi, Hidup; Hidayat, Asnawi; Triyanto, Triyanto
JANAKA : JURNAL PENGABDIAN MASYARAKAT KEWIRAUSAHAAN INDONESIA Vol 5, No 1 (2024): JURNAL PENGABDIAN MASYARAKAT DAN KEWIRAUSAHAAN INDONESIA
Publisher : STIE Atma Bhakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36600/janaka.v5i1.372

Abstract

Pembangunan sektor pariwisata tidak dapat dipisahkan dari pembangunan sektor-sektor lain yaitu pertanian dan industri untuk mewujudkan masyarakat Kabupaten Karanganyar yang maju dan berdaya saing. Konsep ekowisata perlu dikaji dalam peranannya membentuk Desa yang kental alan budaya dan ciri khasnya sehingga dapat memberikan manfat bagi masyarakat dan pemerintah. Kajian ini bertujuan untuk memberikan bantuan pemerintah baik daerah maupun desa dalam menyusun dan mengelola lingkungan  ekowisata desa. Kajian ini mengambil tempat di Desa Wisata Kampung Purba Dayu, Keamatan Gondangrejo Kabupaten Karanganyar, Jawa Tengah. Metode pelaksanaan kegiatan ini adalah dengan mengadakan pertemuan Forum FGD dan melakukan survey langsung, melakukan telaah potensi desa Dayu. Selanjutnya semua tahapan kajian di susun dalam sebuah Dokumen. Hasil kesimpulan menunjukkan bahwa Kawasan Desa Wisata Kampung Purba Dayu mempunyai potensi yang sangat besar untuk dikembangkan menjadi destinasi wisata budaya. Potensi-potensi lokal sangat banyak dan perlu diberdayakan dan dikembangkan guna mendukung destinasi Desa Wisata Kampung Purba. Hasil kajian dengan berbagai aspek penilaian menyimpulkan potensi Desa Wisata Kampung Purba Dayu layak (feasible) untuk dikembangkan dengan model ekowisata. Kata Kunci : desa wisata, ekowisata, potensi
The influence of gender equality perception and company concern on generation z work involvement in logistics and delivery companies in Jombang Agustiningsih, Heny; Hidayat, Asnawi
Economic: Journal Economic and Business Vol. 5 No. 1 (2026): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v5i1.1385

Abstract

This study aims to analyze the influence of gender equality perceptions and corporate concern on work engagement of Generation Z in logistics and delivery companies in Jombang Regency. The research approach used is quantitative with an explanatory research design. Primary data were collected through a Likert-based questionnaire distributed to 60 Generation Z respondents, determined using the Slovin formula from a total population of 146 employees. Data analysis was conducted using multiple linear regression with the help of SPSS version 26 software. The results showed that gender equality perceptions have a positive and significant effect on work engagement, while corporate concern has a positive but insignificant effect. Simultaneously, both independent variables were proven to have a significant effect on work engagement of Generation Z. This finding emphasizes the importance of implementing gender equality principles and strengthening organizational concern in building an inclusive and supportive work environment. The practical implications of this study encourage logistics and delivery companies to integrate fair, inclusive, and welfare-oriented human resource policies to increase work engagement and productivity of the Generation Z workforce.
Meningkatkan nilai tambah perekonomian lokal melalui pengembangan agrowisata dan inovasi produk jambu di Ngargoyoso Karanganyar Susilowati, Heni; Hargyatni, Titin; Ratnaningrum, Ratnaningrum; Sulistyowati, Pemilia; Jaelani, Jaelani; Hidayat, Asnawi; Purnama, Kusna Djati
Tintamas: Jurnal Pengabdian Indonesia Emas Vol. 3 No. 1 (2026): Tintamas: Jurnal Pengabdian Indonesia Emas
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/tintamas.v3i1.2802

Abstract

This Community Service Program (PkM) aims to increase the value added of Puja red guava and strengthen farmers’ independence in Ngargoyoso, Karanganyar Regency, through the development of agrotourism, innovation in processed products, and the implementation of marketing strategies. However, red guava production has the potential to support local economic growth, but marketing remains dominated by fresh fruit sales and dependence on middlemen, resulting in low economic returns for farmers. This program applied a participatory approach consisting of Participatory Rural Appraisal (PRA), Participatory Action Research (PAR), and Community-Based Research (CBR). SWOT analysis was used to assess the sustainability of Puja Red Guava Agrotourism. The PkM program findings indicate that strengths in raw materials availability and product uniqueness, while weaknesses include managerial capacity and limited market access. External threats include price fluctuations and the conversion of land into restaurants. However, the development arises from advances in digital technology, the use of social media, wider marketing reach, and government support for MSME development. Overall, this program demonstrates strong potential for business diversification, increased bargaining power, and sustainable agrotourism development in Ngargoyoso.
Co-Authors Agustiningsih, Heny Hargyatni, Titin Heni Susilowati Hidup Marsudi, Hidup Jaelani, Jaelani Kusna Djati Purnama Ratnaningrum Ratnaningrum, Ratnaningrum Sulistyowati, Pemilia