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All Journal Business and Management Review Jurnal Keuangan dan Perbankan ADVANCE
Sri Wahyuni
Institute Keuangan Dan Perbankan Informatik Asia Perbanas Jakarta
Economics, Econometrics & Finance

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Analisis Pengaruh Kualitas Layanan Internet Banking dan Tingkat Kepuasan Terhadap Loyalitas Nasabah Pada PT Bank Rakyat Indonesia (Persero) Tbk Kantor Cabang Pembantu Jamsostek Jakarta Huda, Ahmad Nurul; Wahyuni, Sri
Business and Management Review Vol 2, No 2 (2012): Juni
Publisher : Universitas Bakrie

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Abstract

The Internet is an ideal  media to  take any banking activities  due to it has the potential  cost savings. Internet also one of the  media used to  improve services  for the customers  in order to reach  customer loyalty.  The function  not only for giving information, but it also can handle banking transactions anytime and anywhere without being limited by time and distance.  This study  aims to determine  how the  influence of  service  quality of internet banking, customer  satisfaction,  and customer loyalty at Bank Rakyat Indonesia Sub-Branch Jamsostek. Sampling  technique used was  nonprobability  sampling method.  There 105  respondents were given questionnaire. The analysis of data is using SEM analysis (Structural Equation Modeling) with AMOS program.  The results indicated that the variable of service quality of internet banking has positive and significant influence on customer satisfaction. Customer satisfaction has negative significantly correlated with customer loyalty. This result confirms that the service quality of internet banking has no significant direct influence on customer loyalty but it has a significant influence indirectly through customer satisfaction as mediating (intervening variable). Key Words: Internet Banking, Service Quality, Satisfaction, Loyalty.
KEPRIBADIAN MEREK DAN IKATAN EMOSIONAL MEREK TERHADAP LOYALITAS MEREK TABUNGAN BANK UMUM SYARIAH Sri Wahyuni
Jurnal Keuangan dan Perbankan Vol 19, No 2 (2015): May 2015
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (200.446 KB) | DOI: 10.26905/jkdp.v19i2.855

Abstract

Creating emotional brand attachment is a key branding issue in todays marketing world. One way to accomplishthis is to match the consumers self with brands personality and the consumers loyalty. This studyexamines the influence of brand personality, brand attachment toward brand loyalty in sharia banking inIndonesia. This quantitative research conducted on November 2013 until January 2014. On the basis ofempirical study of 8 sharia banking brands, the research were evaluated by 277 customers of sharia banking in5 big cities in Indonesia. Data were collected by a ten point Likert scale questionnaire consisting of statementsabout of brand personality, brand attachment toward brand loyalty. The data were analysed by StructuralEquation Modeling using AMOS. The findings of the study show that the implications of brands personalityfor consumers emotional brand attachment and brand loyalty are positive and significant. On a general level,brands personality has the greatest impact on emotional brand attachment. The authors discuss limitations ofthe scale and the boundary conditions important managerial and academic implications of these findings.
PENGARUH PROMOSI PENJUALAN DAN PERIKLANAN TERHADAP KEPUTUSAN PEMBELIAN PADA TABUNGAN SIMPEDES, PT BANK RAKYAT INDONESIA Sri Wahyuni; Nessia Timmy; Artanty Artanty
ADVANCE Vol 3, No 1 (2016): March
Publisher : STIE AUB Surakarta

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Abstract

The banking industry has an important role in the economy that raise and distribute funds for community economic development. The more people who know and entrust their savings in banks. The banking industry has undergone major developments in recent years, state banks and private banks, giving rise to competition. This is because as the public awareness of the importance of the bank's presence in helping to meet the needs, including saving. This study with a total sample of 105 respondents. Data analysis was performed using Structural Equation Modeling (SEM) software application Amos 20.0 to test the causality of the two hypotheses of the study. The results showed that a significant difference between sales promotion and advertising on purchasing decisions, with the result variable is greater than the sales promotion advertisingvariables. Keywords: sales promotion, advertising, purchasing decisions, Structural Equation Modeling.
Co-Authors Artanty Artanty Huda, Ahmad Nurul Nessia Timmy