Jazilah, Husainatul
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Online Shop dan Tren Gaya Hidup Shopaholic di Kalangan Mahasiswi Jazilah, Husainatul; Azizah, Siti
The Sociology of Islam Vol. 5 No. 1 (2022): June
Publisher : Prodi Sosiologi, Fakultas Ilmu Sosial dan Ilmu Politik, UIN Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/jsi.2022.5.1.1-20

Abstract

The increasing development of online shops is one of the factors in the occurrence of shopaholic behavior. Shopping through online shops is also conducted by women, especially female students, in the village of Dadapan Lamongan. This study examines how the typology of the shopaholic lifestyle for women, especially female students, in the village of Dadapan and what factors influence women in the village of Dadapan to become shopaholic perpetrators. This study uses a qualitative method with phenomenological approach in understanding the lifestyle changes behind their actions in online shopping. The data were analyzed using the theory of consumption society Jean Baudrillard. There are several findings from this study: 1) There are several shopaholic typologies experienced by women in Dadapan village, namely, the shopaholic type who does not lose to others, the shopaholic type follows trends, the shopaholic type has impulsive symptoms on the spot, and the last is the shopaholic type that is similar. 2). Online shopping addiction can shape changes in the lifestyle of women in Dadapan Village. The factors that cause the shopaholic lifestyle are because they always follow the development of products in the online shop and always monitor the latest products in the online shop. The rise of online shop sites has also caused women in Dadapan Village, especially female students, to behave shopaholic.
Belanja Online Dan Perubahan Gaya Hidup Perempuan Desa Dadapan Kecamatan Solokuro Kabupaten Lamongan Jazilah, Husainatul
Jurnal PUBLIQUE Vol 2 No 2 (2021): November
Publisher : Universitas Islam Negeri Sunan Ampel

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/publique.2021.2.2.170-189

Abstract

Ada perubahan gaya hidup perempuan di Desa Dadapan dalam memenuhi kebutuhuannya, yakni berbelanja online, hal ini disebabkan oleh beberapa faktor sehingga mereka disebut shopaholic. Fakta ini dibedah menggunakan metode kualitatif dengan pendekatan fenomenologi serta teori masyarakat konsumsi Jean Baudrillard. Hasilnya adalah: 1) Belanja online ini dipakai sebagai alat pemenuhan kebutuhan sebagai implementasi dari perkembangan modern. Celakanya, gaya hidup baru ini justeru membuat perekonomian tidak terkontrol alias boros. Buktinya, dalam sebulan tidak cukup untuk membeli satu barang. Mereka rela merubah gaya hidup karena mengikuti perkembangan zaman, mengikuti trend, maketplace memberikan gambar terbaik untuk menarik hati customer, menjadi shopaholic karena selalu mengikuti perkembangan produk yang ada di online shop, dan selalu memantau produk terbaru yang ada di online shop. Munculnya situs online shop ini menyebabkan para perempuan di Desa Dadapan terutama kalangan mahasiswi menjadi pelaku shopaholic. Jika dikategorika, maka muncul tipologi shopaholic pantang kalah dengan orang lain, mengikuti perkembangan tren, gejala impulsif di tempat, dan yang terakhir tipe shopaholic yang senada. 2) Faktornya adalah pengaruh dari diri sendiri, lingkungan pergaulan, dan keluarga.