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All Journal Niagawan Journal of Economics Research and Policy Studies
Chaira, Teuku Muhammad Iqbal
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Economics, Econometrics & Finance Education Social Sciences Other

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Analisis pusat-pusat pertumbuhan ekonomi di Kabupaten Toba Provinsi Sumatera Utara Tambun, Laila Hasyim; Andiny, Puti; Nurlina, Nurlina; Chaira, Teuku Muhammad Iqbal; Asnidar, Asnidar
Journal of Economics Research and Policy Studies Vol. 4 No. 3 (2024): Journal of Economics Research and Policy Studies
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jerps.v4i3.1330

Abstract

This research aims to determine the centers of economic growth, the interaction between the centers of economic growth and the surrounding areas, the position of economic growth and identify economic sectors in Toba Regency. This research uses scalogram and centrality index analysis methods, gravity analysis, Klassen typology analysis, and LQ (Location Quotient) analysis. The results of the research show that five sub-districts have a high hierarchy as growth centers, namely Balige Sub-district, Silaen Sub-district, Uluan Sub-district, Laguboti Sub-district and Ajibata Sub-district. Based on the 2018-2022 average class typology analysis, regencies in North Sumatra Province dominate Quadrant II, namely Fast Developing Regions. There are four basic economic sectors in Toba Regency, including the agricultural, trade, and forestry sectors; provision of minimal accommodation and meals; government administration, defense, and mandatory social security; as well as educational services.
PENGARUH DAYA TARIK IKLAN DAN ELECTRONIC WORD OF MOUTH TERHADAP MINAT PEMBELIAN PRODUK SEPATU ONITSUKA TIGER PADA MALL DELIPARK MEDAN Mutiarangga, Muhammad; Chaira, Teuku Muhammad Iqbal; Safuridar, Safuridar; Andini, Puty
NIAGAWAN Vol. 14 No. 1 (2025): NIAGAWAN VOL 14 NO 1 MARET 2025
Publisher : Fakultas Ekonomi Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/niaga.v14i1.65046

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Daya Tarik Iklan terhadap Minat Pembelian Produk Sepatu Onitsuka Tiger, mengetahui pengaruh Electronic Word of Mouth pada Mall Deli Park Medan terhadap Minat Pembelian Produk Sepatu Onitsuka Tiger pada Mall Deli Park Medan serta mengetahui pengaruh Daya Tarik Iklan dan Electronic Word of Mouth terhadap Minat Pembelian Produk Sepatu Onitsuka Tiger pada Mall Deli Park Medan. Penelitian ini adalah penelitian deskriptif kuantitatif dengan instrumen kuisioner. Penarikan sampel penelitian menggunakan sampel insidental sehingga diperoleh sampel sebanyak 70 orang. teknik analisis data berupa uji validitas dan reliabilitas, uji asumsi klasik, analisis regresi linier berganda, uji parsial dan uji simultan. Hasil penelitian. Kesimpulan penelitian adalah Daya Tarik Iklan berpengaruh signifikan terhadap Minat Pembelian Produk Sepatu Onitsuka Tiger, Electronic Word of Mouth berpengaruh signifikan terhadap Minat Pembelian Produk Sepatu Onitsuka Tiger serta secara simultan Daya Tarik Iklan dan Electronic Word of Mouth berpengaruh signifikan terhadap Minat Pembelian Produk Sepatu Onitsuka Tiger. Kata Kunci: Daya Tarik Iklan, Electronic Word of Mouth, Minat Pembeli.
Co-Authors Andini, Puty Andiny, Puti Asnidar Asnidar Mutiarangga, Muhammad Nurlina Nurlina Safuridar Tambun, Laila Hasyim