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All Journal Journal Analytica Islamica
Muhammad Alfikri Matondang
Unknown Affiliation
Religion Education

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THE UTILIZATION OF THE COMMENT FEATURE ON INSTAGRAM ACCOUNTS IN ADVOCATING FOR LAW ENFORCEMENT IN THE CITY OF TEBING TINGGI (A STUDY ON THE INSTAGRAM ACCOUNT @TEBINGTINGGIKU) Nyak Mutia Barokah Johan; Muhammad Alfikri Matondang
Journal Analytica Islamica Vol 14, No 2 (2025): ANALYTICA ISLAMICA
Publisher : Program Pascasarjana UIN Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jai.v14i2.25591

Abstract

When reflecting on the state of law enforcement in Indonesia, it becomes apparent-after reviewing various cases-that the system has not functioned effectively, and in fact, may be considered poor. The weakness of law enforcement in Indonesia is reflected in the unresolved major cases, one of which is the entrenched practice of corruption, the perpetrators of which are rarely held accountable. This reality stands in stark contrast to the treatment of cases involving ordinary citizens, where law enforcement officers are notably more responsive. As is widely known, individuals involved in corruption often belong to the upper class-officials and affluent individuals-who possess the power to interfere with the effectiveness of law enforcement itself. This study employs a qualitative approach, where data in the form of narrative descriptions or attachments are collected and then analyzed descriptively. Descriptive qualitative research is a method that describes situations and events (Nurdiansyah and Rugoyah, 2021). The data collected comprise words, images, and not numerical values. These data may originate from interview transcripts, field notes, photographs, personal documents, memos, and other official documents. These informants included Jaka, the owner of the Instagram account @tebingtinggiku, and two followers, namely @chindykhr_ and @nwanny12, who emphasized that the use of social media by the @tebingtinggiku account as a platform for public service information has had a significant impact on the law enforcement process in the City of Tebing Tinggi. This platform has been utilized optimally to ensure more effective law enforcement efforts in the region.
MARKETING COMMUNICATION STRATEGIES OF PT.KONSTRUKSI INTI SEJAHTERA IN SUSTAINING CUSTOMER TRUST IN DELI SERDANG Amelia Putri Siregar; Muhammad Alfikri Matondang
Journal Analytica Islamica Vol 15, No 4 (2026): ANALYTICA ISLAMICA (In Press)
Publisher : Program Pascasarjana UIN Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jai.v15i4.30548

Abstract

This study examines the marketing communication strategies of PT Konstruksi Inti Sejahtera (PT KIS) to maintain customer trust in Deli Serdang Regency. The research was conducted using a qualitative approach combined with a descriptive method. Data was collected through observation, interviews, and documentation related to the company's marketing communication activities. The results show that PT KIS uses a marketing communication approach focused on building customer trust, providing high-quality services, and maintaining long-term relationships with customers. The company introduces its services and builds business relationships through direct communication and various media like its website, Instagram, and YouTube. The company also prioritizes business legality, project portfolio, and commitment to customer satisfaction. PT KIS prioritizes open communication, responsive service, transparency in project execution, and quick and accurate complaint handling to build customer trust. Satisfied customers, no complaints, ongoing partnerships, and more returning customers are proof of the success of this strategy. Therefore, effective marketing communication has shown that building and maintaining customer trust in a construction service company is very important.
Co-Authors Amelia Putri Siregar Nyak Mutia Barokah Johan