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p-Index From 2021 - 2026
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All Journal Dinasti International Journal of Economics, Finance & Accounting (DIJEFA)
Setyo Widodo, Joko
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Economics, Econometrics & Finance

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Literature Review of Consumer Behavior: Customer Loyalty, Repeat Purchase and Purchase Interest Setyo Widodo, Joko
Dinasti International Journal of Economics, Finance & Accounting Vol. 2 No. 2 (2021): Dinasti International Journal of Economics, Finance & Accounting (May - June 20
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v2i2.1242

Abstract

Consumer behavior in the current era of disruption varies greatly. To see this, of course, it is necessary to conduct further analysis and research on current consumer behavior. In looking at consumer behavior, researchers take the variables of customer loyalty, repeat purchases, and buying interest. The researcher conducted a descriptive qualitative research method by obtaining data through the Google Scholar and Mendeley application as a reference. The results of this research are 1) customer loyalty is related to consumer behavior, 2) repeat purchases are related to consumer behavior, and 3) buying interest is related to consumer behavior.
Determination of Digital Marketing: Influencer Marketing, Social Media and E-Commerce (Literature Review) Setyo Widodo, Joko
Dinasti International Journal of Economics, Finance & Accounting Vol. 3 No. 3 (2022): Dinasti International Journal of Economics, Finance & Accounting (July - August
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v3i3.1362

Abstract

The Literature Review Article Determination of Digital Marketing: Influencer Marketing, Social Media and E-Commerce is a scientific article that aims to build a research hypothesis on the influence between variables that will be used in further research, within the scope of Marketing Management. The method of writing this Literture Review article is using the library research method, which is sourced from online media such as Google Scholar, Mendeley and other academic online media. The results of this study are: 1) Influencer Marketing is related to Digital Marketing; 2) Social Media related to Digital Marketing; and 3) E-Commerce related to Digital Marketing. Apart from these 3 exogenous variables that affect endogenous variables, there are many other factors including Video Advertising, Email Marketing, and Content variables.
Determination of Digital Marketing: Influencer Marketing, Social Media and E-Commerce (Literature Review) Setyo Widodo, Joko
Dinasti International Journal of Economics, Finance & Accounting Vol. 3 No. 3 (2022): Dinasti International Journal of Economics, Finance & Accounting (July - August
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v3i3.1362

Abstract

The Literature Review Article Determination of Digital Marketing: Influencer Marketing, Social Media and E-Commerce is a scientific article that aims to build a research hypothesis on the influence between variables that will be used in further research, within the scope of Marketing Management. The method of writing this Literture Review article is using the library research method, which is sourced from online media such as Google Scholar, Mendeley and other academic online media. The results of this study are: 1) Influencer Marketing is related to Digital Marketing; 2) Social Media related to Digital Marketing; and 3) E-Commerce related to Digital Marketing. Apart from these 3 exogenous variables that affect endogenous variables, there are many other factors including Video Advertising, Email Marketing, and Content variables.
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