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All Journal BroadComm Journal of Communication Studies and Society Retorika: Jurnal Komunikasi, Sosial dan Ilmu Politik
Trianita, Yanti
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Humanities Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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PENGARUH TERPAAN DAN KREDIBILITAS KONTEN TIKTOK @VMULIANA TERHADAP PEMENUHAN KEBUTUHAN INFORMASI SEPUTAR DUNIA KERJA PADA FOLLOWERS Putri, Vinanda Eka; Trianita, Yanti
Retorika: Jurnal Komunikasi, Sosial dan Ilmu Politik Vol. 1 No. 5 (2024): Retorika: Jurnal Komunikasi, Sosial dan Ilmu Politik
Publisher : Retorika: Jurnal Komunikasi, Sosial dan Ilmu Politik

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Abstract

Penelitian ini bertujuan untuk mengetahui apakah terdapat pengaruh terpaan dan kredibilitas konten TikTok @vmuliana terhadap pemenuhan kebutuhan informasi seputar dunia kerja pada followers. Penelitian ini menggunakan metode pendekatan kuantitatif dan paradigma positivisme. Teori yang digunakan pada penelitian ini adalah uses and gratification. Dalam mengumpulkan data digunakan kuesioner sebagai instrumen pengambilan data. Populasi pada penelitian ini adalah followers Tiktok @vmuliana. Teknik penarikan sampel menggunakan teknik purposive sampling dengan jumlah sampel sebanyak 400 responden yang didapat dari hasil perhitungan menggunakan rumus Slovin. Hasil penelitian ini menjukan bahwa tingkat hubungan antara terpaan media dan kredibilitas konten sebesar 72,7%, yang artinya menunjukkan tingkat hubungan yang kuat dan memberikan dampak sebesar 52,8%, sedangkan sisanya dipengaruhi oleh faktor diluar penelitian. Hasil simultan juga menunjukan bahwa terpaan dan kredibilitas konten TikTok @vmuliana secara simultan berpengaruh terhadap pemenuhan kebutuhan informasi seputar dunia kerja pada followers.
ANALISIS AKTOR DAN SENTIMEN JARINGAN KOMUNIKASI POPULARITAS TOKOH POLITIK PADA WEBSITE DRONE EMPRIT Aeolia, Raihan Naufal; Trianita, Yanti
BroadComm Vol. 7 No. 1 (2025)
Publisher : AKMRTV Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53856/b7wnm302

Abstract

Penelitian ini bertujuan untuk mengetahui level aktor pada jaringan komunikasi dan sentimen jaringan pada cuitan yang berkaitan dengan kata “Popularitas Tokoh Politik” di Twitter. Penelitian ini menggunakan Teori Agenda Setting dengan metode penelitian kualitatif dan paradigma konstruktivisme. Peneliti menggunakan metode pengumpulan data berupa wawancara, observasi, dan dokumentasi. Penelitian ini bertujuan untuk mengetahui level aktor dalam jaringan komunikasi terkait "Popularitas Tokoh Politik" di Twitter dan menganalisis jumlah penyebutan dan sentimen yang muncul dari cuitan. Hasil penelitian menunjukkan bahwa tokoh dengan banyak mention dan sentimen positif, seperti Ridwan Kamil, menunjukkan pengaruh yang signifikan, sementara tokoh dengan sentimen negatif, seperti AHY, menghadapi tantangan dalam citra publik. Analisis sentimen membantu memahami bagaimana masyarakat merespons keberadaan tokoh politik, mencerminkan dinamika politik yang kompleks di masyarakat. Selain itu, implementasi dari analisis popularitas tokoh politik ini memungkinkan pemantauan real-time terhadap opini publik dan pengembangan strategi komunikasi yang efektif berdasarkan sentimen yang terungkap. Selain itu, penelitian ini berfungsi sebagai alat deteksi dini untuk potensi krisis reputasi dan membantu memahami ekspektasi publik terhadap tokoh-tokoh politik.
The Role of Local Journalists in Covering Black Campaign News during the 2024 Banten Gubernatorial Election Fhatihah, Ida Nurul; Trianita, Yanti
COMMUSTY Journal of Communication Studies and Society Vol. 4 No. 2 (2025)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/commusty.v4i2.6723

Abstract

Indonesia is a democratic country that upholds public participation in elections.During the 2024 Banten Gubernatorial Election, Black Campaigns targeting candidate pairs emerged and posed a threat to the quality of democracy. Digital media played a significant role in the dissemination of political issues, while local journalists were required to maintain professionalism and objectivity. This study aims to explore the roles, challenges, and strategies of local journalists in covering Black Campaign issues. Using Kurt Lewin’s Gatekeeping Theory, the research was conducted through a descriptive qualitative approach with a post-positivist paradigm. The findings indicate that local journalists play a crucial role in maintaining the quality of factual and balanced information despite facing political pressure, social norms, and the dynamics of digital media. The challenges encountered are both technical and social, including public pressure, media algorithm influence, and strong local cultural values. These pressures do not directly alter news content but influence its presentation style to remain ethical and acceptable to the public. To maintain neutrality, journalists apply strict editorial strategies, data verification, and maintain professional distance from sources. Despite external influences from institutions such as the Press Council, the General Elections Commission (KPU), and the Election Supervisory Board (Bawaslu), journalists adhere to journalistic codes of ethics and existing official regulations.
Creative Strategies of Producers in Attracting Viewer Interest in The World of Moslem Program on Muslim Tv MNC Channels Ramadanika, Helen Novia; Trianita, Yanti
COMMUSTY Journal of Communication Studies and Society Vol. 4 No. 2 (2025)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/commusty.v4i2.6744

Abstract

The advancement of communication and information technology has a significant impact on the world of television broadcasting in Indonesia, one of which is through the phenomenon of media convergence. Following this development, the producers of Muslim TV have developed strategies to improve the quality and quantity of programs. This research aims to examine the Creative Strategies of Producers in Attracting Viewer Interest in the program World of Moslem on Muslim TV MNC Channels. Using a post-positivist paradigm and qualitative descriptive method, this study involves the Producers of Muslim TV as subjects and the program World of Moslem as the object. Peter Pringle's Program Strategic Management Theory serves as the basis for analysis. Data were collected through observation, documentation, the internet, and interviews with the production team. The results show four stages of strategy: (1) Planning, where producers play an essential role in determining the program's vision, mission, and identity (2) Production and program procurement, with a focus on joint collaboration Vlogger and internal coordination (3) Execution, including scheduling and promotion on social media (4) Supervision and evaluation, with the producer reviewing content before airing and evaluating based on rating and share data. In conclusion, the producer places greater emphasis on the planning stage, particularly in the selection of vloggers and material development. Production is carried out to the fullest, but at the post-production stage, the producer delegates more tasks to the production team, although supervision is still carried out through content reviews
Co-Authors Aeolia, Raihan Naufal Fhatihah, Ida Nurul Putri, Vinanda Eka Ramadanika, Helen Novia