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All Journal Indonesian Journal of Law and Economics Review Jurnal Lingkungan Kebumian Indonesia
Rocmaniah, Ainur
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Agriculture, Biological Sciences & Forestry Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Earth & Planetary Sciences Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice

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Menganalisis Pesan Perawatan Lingkungan di Instagram @ecoton.id Putra, M Datar Tafakur Dharma; Rocmaniah, Ainur
Jurnal Lingkungan Kebumian Indonesia Vol. 1 No. 2 (2024): March
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/kebumian.v1i2.2489

Abstract

Studi kualitatif ini menggunakan pendekatan analisis konten untuk menyelidiki peran Instagram, khususnya akun @ecoton.id, dalam menyebarkan pesan kesadaran lingkungan. Berfokus pada konten edukatif dan kampanye terkait masalah lingkungan dan pengelolaan sampah, penelitian ini bertujuan untuk menganalisis efektivitas Instagram dalam memupuk kesadaran lingkungan dan keterlibatan komunitas. Temuan mengungkap bahwa Instagram berfungsi sebagai platform yang kuat untuk menyebarkan pengetahuan lingkungan dan memobilisasi individu untuk berpartisipasi dalam inisiatif perawatan lingkungan. Fitur interaktif Instagram, termasuk like, komentar, dan berbagi, memfasilitasi jangkauan yang luas dan keterlibatan aktif. Akibatnya, studi ini menekankan efektivitas Instagram dalam mendorong gerakan kesadaran lingkungan dan menyoroti potensinya sebagai alat kunci untuk upaya advokasi lingkungan global.
The Influence of Celebrities/Celebrities Endorsers and Shopee E-Commerce on Consumer Purchase Interests of Products: Pengaruh Selebgram/Selebriti Endorser dan E-Commerce Shopee Terhadap Minat Beli Konsumen Produk Ardiansah, Fani; Rocmaniah, Ainur
Indonesian Journal of Law and Economics Review Vol. 17 (2022): November
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (232.136 KB) | DOI: 10.21070/ijler.v17i0.836

Abstract

The study aims to determine the effect of Selebgram/Celebrity Endorser and E-Commerce Shopee on consumer buying interest of Erigo product. The method used in this research is quantitative. The populations in this study were Instagram followers @erigostore with a sample of 205 respondents who were taken using the Slovin Formula’s and using a simple random sampling technique. Data collection is done by ditributing questioners with the help of google form. This study uses multiple linier regression, and data analysis with the help of SPSS 20.0 software. The result of this study indicate that there is an influence of Selebgram/Celebrity Endorser and E-Commerce Shopee on consumer buying interest with an Adjusted R Square value of 0,489 with a contribution of 48,9% independent variables. There result of the T Test show that there is a parsial effect of Selebgram/Celebrity Endorser and E-Commerce Shopee on consumer buying interest in Erigo products. And the result of the F Test shiow the influence of Selebgram/Celebrity Endorser and E-Commerce Shopee on consumer buying interest in Erigo products together or simultan
Co-Authors Ardiansah, Fani Putra, M Datar Tafakur Dharma Putriani, Risna Hapsari