Article Per Year (5 Year)
p-Index From 2020 - 2025
0.61
P-Index
This Author published in this journals
All Journal Academia Open Indonesian Journal of Law and Economics Review Jurnal Lingkungan Kebumian Indonesia
Rocmaniah, Ainur
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Earth & Planetary Sciences Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Physics Social Sciences Other

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Indonesian Journal of Law and Economics Review

 1 
The Influence of Celebrities/Celebrities Endorsers and Shopee E-Commerce on Consumer Purchase Interests of Products: Pengaruh Selebgram/Selebriti Endorser dan E-Commerce Shopee Terhadap Minat Beli Konsumen Produk Ardiansah, Fani; Rocmaniah, Ainur
Indonesian Journal of Law and Economics Review Vol. 17 (2022): November
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (232.136 KB) | DOI: 10.21070/ijler.v17i0.836

Abstract

The study aims to determine the effect of Selebgram/Celebrity Endorser and E-Commerce Shopee on consumer buying interest of Erigo product. The method used in this research is quantitative. The populations in this study were Instagram followers @erigostore with a sample of 205 respondents who were taken using the Slovin Formula’s and using a simple random sampling technique. Data collection is done by ditributing questioners with the help of google form. This study uses multiple linier regression, and data analysis with the help of SPSS 20.0 software. The result of this study indicate that there is an influence of Selebgram/Celebrity Endorser and E-Commerce Shopee on consumer buying interest with an Adjusted R Square value of 0,489 with a contribution of 48,9% independent variables. There result of the T Test show that there is a parsial effect of Selebgram/Celebrity Endorser and E-Commerce Shopee on consumer buying interest in Erigo products. And the result of the F Test shiow the influence of Selebgram/Celebrity Endorser and E-Commerce Shopee on consumer buying interest in Erigo products together or simultan
Co-Authors Ardiansah, Fani Putra, M Datar Tafakur Dharma Putriani, Risna Hapsari