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Effectiveness of the Student Entrepreneurship Development Program at Muhammadiyah University of Sidoarjo Prasojo, Bayu Hari; Ahaddin, Mohammad Alim; Rahmawati, Dwi Maya
Academia Open Vol 7 (2022): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.7.2022.5910

Abstract

This study purposed was to determine the effectiveness of the Entrepreneurial Student Developmen Program at Universitas Muhammadiyah Sidoarjo. This study used qualitative descriptive research type. Data collection techniques using the method of observation, interviews, and documentation. Data analysis techniques using data reduction steps, data presentation, and conclusions. The results showed from the indicators of measuring the effectiveness of Understanding of the program shows that the higher education implementers understand their duties and responsibilities in accordance with their respective main tasks and functions, besides that students also understand what requirements are needed in managing student entrepreneurship. Right on target, it can be said to be effective in achieving predetermined targets, namely being able to exceed the target of the Key Performance Indicators (IKU), namely forming entrepreneurs who have business legality.Timeliness, shows that it is said to be effective because from the start the activity, implementation and reporting went according to a predetermined timeline. The achievement of the goals went well, this can be seen in the program achievements, starting from product development, human resource development and managing business legality from the student entrepreneur implementing team.Real Change, said to be effective, can be seen in being able to make entrepreneurial opportunities for students, having confidence in carrying out entrepreneurship, expanding market reach and the addition of business profits earned. By fulfilling the above effectiveness indicators, the Student Entrepreneurial Development Program (P2MW) at the Universitas Muhammadiyah Sidoarjo runs effectively. Highlights: Understanding and fulfillment of program requirements by higher education implementers and students. Achievement of predetermined targets, including exceeding Key Performance Indicators (IKU) and forming entrepreneurs with business legality. Timely implementation, reporting, and successful goal achievement, leading to real change in entrepreneurial opportunities, student confidence, market reach, and business profits. Keywords: Entrepreneur, Student, Development Program, Effectiveness, Universitas Muhammadiyah Sidoarjo
How FOMO and Price Affect Online Purchase of Imitation Products Rahmawati, Dwi Maya; Ambarwati, Rita; Turekulova , Dametken Medihanovna
Journal The Winners Vol. 26 No. 1 (2025): The Winners (In Progress)
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v26i1.12969

Abstract

This research examined how factors such as Fear of Missing Out (FOMO), imitation of products, and price value influence consumers' impulsive buying and purchase intentions regarding imitation products online. A quantitative descriptive method was applied with data collected through surveys by distributing questionnaires. The sample was selected using a non-probability sampling technique with criteria: 1) residing in Indonesia, 2) aged 17 years or older, 3) having previously purchased imitation products online, and 4) willing to complete the entire questionnaire. A total of 207 respondents were analyzed. Data were processed using Partial Least Squares - Structural Equation Modeling (PLS-SEM). The findings suggest that FOMO and imitation products significantly impact online impulsive buying. Additionally, price value and online impulsive buying influence purchase intentions. There is also an indirect effect of FOMO and imitation products on purchase intentions through online impulsive buying. The research fills a gap in prior research that has rarely examined these variables' direct and indirect effects on online impulsive buying and purchase intention for imitation products. Theoretically, this research contributes to digital consumer behavior studies in the post-COVID-19 era, providing companies with a better understanding of factors influencing purchase intentions for imitation products.